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1、byBrandonFalls,AdiGoradia,andCharlenePerezPurposeGoogle'sSEOReportCardaimstoidentifypotentialareasforimprovementinGoogle'sproductpages.Ifimplemented,theseimprovementscould:•helpusersfindourpagesmoreeasilyinsearchengines•fixbugsthatannoyvisitorsandhurtourpages'performanceinsearchengin

2、es•serveasagoodmodelforoutsidewebmastersandcompaniesWereviewedthemainpagesof100differentGoogleproductsacrossanumberofcommonSEOtopics.Theresultsarebelow,followedbyadiscussionofeachtopic.ReportcardSubjectsandtopicsProductspassingGradeSubjectI:SearchresultpresentationTitletagformatandle

3、ngth10%(10/100)NeedsimprovementDescriptionmetataguse33%(33/100)NeedsimprovementGooglesitelinktriggeringfor[googleproduct]44%(44/100)NotforgradingAppealingGooglesitelinks32%(14/44)NeedsimprovementClearmainpageresultonGooglefor[googleproduct]89%(89/100)ExcellentGoogle'sSearchEngineOpti

4、mizationReportCard.ReleasedMarch1,2010.GoogleWebmasterCentralBlogSubjectII:URLsandredirectsDirectoryform,www.google.com/product(/)59%(41/70)Notforgradingwww.google.com/product46%(19/41)Notforgradingwww.google.com/product,add'/',301s26%(5/19)Needsimprovementwww.google.com/product/54%(

5、22/41)Notforgradingwww.google.com/product/,remove'/',301s68%(15/22)SatisfactoryConverttosubdomainform,product.google.com/,301s54%(22/41)NotforgradingSubdomainform,product.google.com/41%(29/70)NotforgradingConverttodirectoryform,www.google.com/product(/),301s36%(10/29)Needsimprovement

6、https://incanonical7%(7/100)NotforgradingSubjectIII:On-pageoptimizationsHeadingtaguse68%(61/90)Satisfactory

taguse43%(26/61)NeedsimprovementLogoimagelinkdestination39%(38/97)NeedsimprovementLogoimagealttext58%(57/99)NeedsimprovementDescriptiveinternalanchortext67%(67/100)Satisfact

7、oryGoogle'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.GoogleWebmasterCentralBlogSubjectI:SearchresultpresentationWehavealotofcontroloverhowourpagesappearinsearchresults.Optimizingapage'stitletag,descriptionmetatag,andthelookandstructureoftheURLcangoalongwaytowardsimprovin

8、gitspresenta