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1、华中科技大学硕士学位论文AbstractWeChatcomeout,lightedupthelightofthemobileInternetera.TheemergenceofWechatpublicplatformandsubscriptionaccount,havebroughtaunprecedentedexperiencetotheInternet,nomatterinternalorexternal.Fortheorganization,basedonmillionsofusersofWeChat
2、,withahighamountandhighqualityofcontenttoreachaudiences,attractingtheaudiencetosubscribe,soastoachievethepurposeofmarketingorspreadawareness;fortheindividualistobreakthroughthedifficultiesencounteredinthecommunicationtothepublicoftheindividual,themeanofcom
3、municationofonetomanynotonlyreducestheproductioncostoftheuser'sinformation,butalsocanmaximizethevalueoftheuser.ButincreasingWeChatpublicaccountisnotaperfectproductinthemobileInternetera.ThroughtheanalysisofthestatusquoofoperationofWeChatpublicsubscriptionn
4、umberof"TencentDaXiangnet",andtheanalysisofsamplethroughliteratureresearch,contentanalysis,thispaperdrawsthefollowingconclusion:1.Forthesubjectofcommunication,therelativelyclosedWechatpublicplatformmakesthefeedbackmechanismisnotperfect,itneedstorelyonalarg
5、enumberofhumanresourcesformaintenance,thatleadtohighoperatinglaborcosts,sochangingthetraditionalbusinessthinkingbecomeapriorityfortheoperationstrategy;2.WeChatpublicsubscriptionnumber’sdailyoperationisfollowingtheprincipleof"contentisking",butmostofthesubs
6、criptionnumberpushcontentexiststhephenomenonofplagiarism,Wechatsubscriptionnumberisrequiredtointegratetheinformationcontent,forreducingtheinvalidinformationinterferencetotheuser;3.Inaddition,withthepurposeofbrandpromotion,thesubscribenumberusuallydoesn’tpr
7、ofitbytheplatform,resultingintheprofitmodelofWeChatsubscriptionnumberincreasinglyblurredduringoperations,sowecantryonlineandofflineinteractiveactivitiescombinedtoexpandtheprofitspace;4,accordingtothecommunicationobject,throughthestatisticalanalysisoftheope
8、rationdata,thatthesubscriptionnumberinthedailyoperationwillbeadjustthestrategybysubscriptionnumberfans’attribute,includingthenumberofpush,thetimeandcontentofpush,butbythelimitedWeChatpublicplatform,itcannotme
