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ID:34171327
大小:5.73 MB
页数:37页
时间:2019-03-04
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1、⑧硕士学位论文MASTER’STHESISAbstractWith也earrivaloftheWe-media,fortheinformationinteractionandreal—time,micro—blogmakepublicopinionspaceextended.Withcontinuousdevelopmentofmicro-blogproductsandapplications,micro—blogadvertisingcomingout,usingobviousdifferenceoftraditionaladvertising,ischangingpeople’Sw
2、ayoflife.Withtheopeninteractiveformandsymboliccontentofthemain,micro-blogadvertisingprovidesanewplatformforthemajorityoftheaudienceandadvertising.Thedevelopmentofmicro—blogadvertisingisbeneficialbothtothedevelopmentofChina'sadvertisingpeople’Svisionandtotheenterprisemarketingmodeinnovationpower.
3、HoweveLthecommercializationofmicro-blogalsomakeithighlightsmanyproblems.Theeffectofmicro-blogadvertisingmakecommodityconsumptionandculturalconsumptionalreadytogether.Changesbroughtaboutbymicro-blogadvertisingconsumptionfunction,makecommercialsense,peoplerelyoncommoditytoconstructidentity,expandi
4、ngconsumptionbehavior,thetraditionalvaluesweregraduallyreplacedbythevaluesofconsumerism.Micro—blogadvertising、Sfunctionisnotsimplysellgoodsorservices,itismoreimportanttomakemeaninganddesire.Throughthewordsandpictures,usesflaunttheirwealthlife,resultinginthegreatpsychologicalsatisfaction,whichisa
5、lsoanimportantreasonformicro-blogcommercialvaluehasbeenrecognized.Howtorealizethesustainableinfluenceandnewcharacteristicsofmicro—blogadvertising,inordertomakemicro—blogadvertisingbehealthy,istheproblemswhatthepapertriestoexplore.Therefore,thispapermainlythroughtheanalysisofthecharacteristicsofi
6、ttoexplainthemicro—blogadvertising’Sfuturedirection,toprovideanewperspectiveforthestudyofmicro—blogadvertisinginChinaandplaymicro·-blogadvertisingresearchvalueinpractice.Thearticleisdividedintofourparts.Theintroductionintroducesthedefinitionoftheresearchbackground,researchstatusathomeandabroad,a
7、swellastherelatedconceptsandprovidestheresearchfoundationforthefollowinganalysis.Thefirstchapteranalyzedfromtheangleofmediaandmarketingmedia,consideringthecharacteristicsofmicro-blogadvertisingaregreatdifferencesbetweentradi
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