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1、HBRCASESTUDYMadAboutPlaidWhenaniconicBritishfashionhouseshuttersitslastdomesticfactory,theknithitsthefan.byJuliaKirbyHECABBIECALLEDOUT,“’Erenow,madam!Youwouldn’twanttogivePiccadillyCircusamiss,wouldyou?That’sEros,thegodoflove,uptheretakin’aimatus.”THirokoMiyamotoloo
2、kedupfromthestackofpapersshewassortingintoherbriefcaseandmetthedriver’scheerfuleyesintherearviewmirror.Shelaughedandplayedalong,pre-tendingtoshieldherselffromthefamousstatue’sarrow.Hiroko’smoodwaslight.Meetingsshe’dexpectedtotakealldayhadwrappedupearly,givinghertime
3、toreturntothehotelandevenfitinsomeshoppingbeforelaunchingbackintobusinessoverdinner.Shesettledintotheampleseatofthetaxiandsoakedupthescene.JapaneseelectronicsfirmsstilldominatedthegarishsignageontheCircus–adubioushonorforhercountrymen.Andthetrafficwas,ifanything,evenmo
4、reimpassablethansherememberedfromherlasttrip.ButitwasenchantingtobeinLondonagain.HBR’scases,whicharefictional,presentcommonmanagerialDanielVasconcellosdilemmasandofferconcretesolutionsfromexperts.hbr.org
5、November2007
6、HarvardBusinessReview3911657Kirby.indd39657Kirby.i
7、ndd39110/5/077:17:46PM0/5/077:17:46PMHBRCASESTUDY
8、MadAboutPlaidAfterturningintoRegentStreet,MadeinWhere?therainthatcamebacktohimweeksthecabprogressedmorequicklyto-AsFergusapproachedtherestaurant,later.Hewasattendingthequarterlywardthehotel.Yet,Hirokomanagedawomancro
9、ssedthestreetaheadofmeetingofCastlebridge’sboardofdi-tospythewhitemarblestorefrontofhim,protectedbyanampleplaidum-rectors,andthefirstpresentationwasCastlebridge&Company.Sheleanedbrellabutobviouslytakingcare,inanupdateonthecompany’soperationsforward.“Driver,I’vechange
10、dmymind.herstylishheels,toskirtthepuddles.restructuring.CFODorisMilneassuredCouldyouletmeouthere?”TheshopSquintingagainstthesteadydownpour,thedirectorsthatProjectFulcrumhadwastheidealplacetopickupthegiftsherecognizedHirokoandhurriedtomoveddecisivelyintoitsimplementa
11、-shewanted.Castlebridge–sowellopenthedoorforher.Hewaseagertionphaseafterayearofanalysisandmadeandsovery,veryBritish–wastosharetheonefactab
