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1、JBusEthics(2011)104:115–131DOI10.1007/s10551-011-0893-yTheEmergence,Variation,andEvolutionofCorporateSocialResponsibilityinthePublicSphere,1980–2004:TheExposureofFirmstoPublicDebateSunYoungLee•CraigE.CarrollReceived:3June2010/Accepted:9May2011/Publishedonline:27May2011ÓSpringerScience
2、+BusinessMediaB.V.2011AbstractThisstudyexaminedtheemergenceofcorpo-KeywordsColumnsCorporatesocialresponsibilityratesocialresponsibility(CSR)asapublicissueoverEditorialsLetterstotheeditorMediaMediaattention25yearsusingacontentanalysisoftwonationalnews-MediaprominenceMediavalence
3、Newspaperpapersandsevenregional,geographically-dispersedPublicopinionnewspapersintheU.S.ThepresentstudyadoptedacomprehensivedefinitionencompassingallfourCSRdimensions:economic,ethical,legal,andphilanthropic.IntroductionThisstudyexaminednewspapereditorials,letterstotheeditor,op-edcolu
4、mns,newsanalyses,andguestcolumnsAlongwithincreasingglobalizationandgreaterenviron-forthreeaspects:mediaattention,mediaprominence,andmentalandsocialawareness,corporatesocialresponsibilitymediavalence.Resultsshowedanincreaseinthenumber(CSR)isgainingconsiderablescholarlyattention.TheEn-o
5、fopinionpiecescoveringCSRissuesoverthe25-yearronscandalof2002arousedthepublic’sattentionaswell,period.TheprominenceofeachofthefourCSRdimen-andcorporateethicsandCSRingeneralhavebecomemoresionsvariedovertime.EachofthefourCSRdimensionssignificantissuesthanever.Althoughtheformsandgoalsofha
6、ditsmomentofmediaprominencewhenitwasmoreCSRpracticesarevaried,agrowingnumberofcorporationsimportantthantheotherdimensions.ThemostprevalenthavecommittedtoCSRactivities.Over80%ofFortune500valenceoftheopinionpieceswasnegative;thevolumeofcompanieshaveaseparatesectionontheirwebsitesdedi-ne
7、gativepiecesincreasedoverthe25years,whereasthecatedtoCSR(CapriottiandMoreno2007;Esrockandnumberofopinionswithpositive,neutral,andmixedtonesLeichty1998,2000).The2008KPMGInternationalSurveyshowedlittlechangeovertime.ThestudyconcludesbyofCorporateResponsibilityReportingshowedthatnearlytr
8、acing
