Data Mining Techniques For Marketing Sales and ....pdf

《Data Mining Techniques For Marketing Sales and ....pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TEAMFLY®Team-FlyDataMiningTechniquesForMarketing,Sales,andCustomerRelationshipManagementSecondEditionMichaelJ.A.BerryGordonS.LinoffDataMiningTechniquesForMarketing,Sales,andCustomerRelationshipManagementSecondEditionMichaelJ.A.BerryGordonS.LinoffVicePresidentandExecut

2、iveGroupPublisher:RichardSwadleyVicePresidentandExecutivePublisher:BobIpsenVicePresidentandPublisher:JosephB.WikertExecutiveEditorialDirector:MaryBednarekExecutiveEditor:RobertM.ElliottEditorialManager:KathrynA.MalmSeniorProductionEditor:FredBernardiDevelopmentEditor:

3、EmilieHerman,EricaWeinsteinProductionEditor:FeliciaRobinsonMediaDevelopmentSpecialist:LauraCarpenterVanWinkleTextDesign&Composition:WileyCompositionServicesCopyright2004byWileyPublishing,Inc.,Indianapolis,IndianaAllrightsreserved.PublishedsimultaneouslyinCanadaNopart

4、ofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermission

5、ofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)646-8700.RequeststothePublisherforpermissionshouldbeaddressedtotheLegalDepartment,WileyPublishing,Inc.,1047

6、5CrosspointBlvd.,Indianapolis,IN46256,(317)572-3447,fax(317)572-4447,E-mail:permcoordinator@wiley.com.LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttotheaccur

7、acyorcompletenessofthecontentsofthisbookandspecificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecreatedorextendedbysalesrepresentativesorwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynotbesuitableforyou

8、rsituation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthepublishernorauthorshallbeliableforanylossofprofitoran