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1、毕业论文（设计）外文翻译题 目： 论客户关系管理在市场营销中的运用 一、外文原文标题：CustomerBrandLoyalty原文：AbstractWiththeappearanceofdeceptivesales,poorcustomercareandcrookedpromotion,keepingloyalcustomersbecomesevenmoredifficult.Eventhoughpursuingconsumerreliabilitycoststimeandeffort,itisreallythemostvaluableasseto
2、fasuccessfulcompany.Keywords:Customercare,Brand,Customerloyalty,Brandloyalty1.BackgroundinformationofcustomerbrandloyaltySincetheworldisaglobalmarketingnow,competitionamongdiversecorporationshasbecomemoredrastic.Inordertoseizeholdoftheadvantagedpositioninthemarketplace,amassofmark
3、etingspecialistsworkoutmultifariousstrategiestoinsuretheirtriumphforalongtime.Amongtheseadvancedstrategies,developingandmaintainingcustomerbrandloyaltyisconsideredtobeapreferableoptionbymoreandmoreentrepreneurs.Nevertheless,therearestilllotsofpeoplewhorefusetoattempttothistechniqu
4、e.Theyassertthatitisimpossibletoachievetheidealtarget,especiallyinthedevelopedmarketingeconomy.Onecanclearlyseethateventhoughpursuingconsumerreliabilitycoststimeandeffort,itisreallythemostvaluableassetofasuccessfulcompany.1.1ThedefinitionofbrandloyaltyBrandloyaltyisdefinedaskeepin
5、gpreferabletoaspecificproductorservice(BNETBusinessDictionary).Torephraseit,faithfulpurchaserstrendtopaymoneyforthesamebrandofmerchandise,andspeakhighlyofitsvalues.What’more,theybelievethattheirchoiceisbetterthanothers.1.2ThedevelopmentoftheconceptThenotionofpurchasertrustworthine
6、sscamethroughalongtimeandchangedalot.InanarticlebyGonring(2008,p.29),customerbrandwasgiventhedefinitionofproductqualitybeforethe1980s.Duringthelate1980sandnearthebeginning1990s,itsemphasischangedfromqualitytocustomers.Still,withthecompetitorscomingintothemarketinthelate1990s,satis
7、fyingandcaringmuchabouttheclientsbecameamuchmoresignificantobjectofmanycorporations.Sincethen,peoplehavepaidmoreandmoreattentiononcustomertomakemoreprofits.1.3FourtypesofloyaltyCustomerbrandloyaltyhasmanyaspects.Rowley(2005,p.574)concludesthattherearefourtypesofloyalty:captive,con
8、venience-seekers,contentedandcomm
