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1、UniversityofManchester,GlobalDevelopmentInstituteCourseTitle:eBusiness:OrganisationandStrategyCourseCode:MGDI60352Lecturer:DrPingGaoDateDue:1-May-2017AssignmentTitle:BusinessmodelanalysisofonlinelivestreamingindustryinChina:acasestudyofDouyuliveStudentID:9648928WordCount:3377管家婆企业管
2、理软件财务管理智慧点餐生产管理系统进销存管理CRM管理:http://www.gjprj.org/rjjc/392.htmlhttp://www.gjpzh.com/http://www.qmpcn.com/http://www.jstongxingtang.comhttp://www.hxlseed.com/http://www.cqxinjue.com/http://www.mzzsgs.net/http://www.qzjgjd.com1.IntroductionVideoofthegameisrigiddemandformanyindividuals
3、.Inthepast,customerswouldbuyCDstosatisfyneeds.Withthedevelopmentofinformationtechnology,thewayofinformationtransmissionhaschangedtousenetwork.Inthesituation,Twitch,whichistherepresentativeofthegame-streamingsite,hasraisedup.Afterthat,E-sportsonlinelivestreamingplatformshavebeenattr
4、actingmoreandmoreattention.InChina,onlinelivestreamingplatformshasalsobeendevelopedrapidlyinrecentyears.Especiallysince2014,numerousofonlinelivestreamingplatformshaveemerged,andmostofthemfocusonE-sportsonlinelivestreamingatbeginning.Douyuliveisamodelofthem.In2015,Douyulivewasawarde
5、dthePrizeforBestBusinessGrowthCapacitybyInternetSocietyofChina(IMCC,2017).Atpresent,DouyulivehasbecomeoneofthemostfamousonlinelivestreamingplatformsinChina.Therearelargenumberofanchorsworkingforthecompany.ItissignificanttoexplorethesuccessofDouyulive.Meanwhile,fromanacademicviewpoi
6、nt,businessmodeliscloselyconnectedwithhowacompanydoesbusinessandacquiresrevenue(Porter,2001).Analysingthebusinessmodelcouldhelppersonsunderstandacompanymoredeeply.However,therearelimitedresearchingaboutonlinelivestreamingplatformsinChina.Therefore,theessaywillachievetwoobjectives:U
7、singselectedframeworktoanalysethebusinessmodelofDouyuliveandunderstandthecurrentsituationofChinaonlinelivestreamingindustry.TheessaywillmainlyfocusonanalysingthebusinessmodelofDouyuliveandthustoexplorewhyDouyulivecouldbecomeoneoftheleadersinonlinelivestreamingindustry.Datacollectio
8、nwillbefromInternet,articl
