英语本科毕业论文-广告英语的修辞及其应用

《英语本科毕业论文-广告英语的修辞及其应用》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、吉林华侨外国语学院毕业论文AnalysisoftheRhetoricandItsApplicationinAdvertisingEnglishExcellentadvertisinglanguageisthekeypointofasuccessfulEnglishadvertising.Inordertotransmitthecorrectsalesinformation,arousethecustomers’interestingandpurchasedesire,therhetoricisveryimportantinEnglishadvertising.I

2、tnotonlycouldhelppeopletoappreciatethesplendidadvertisingandthoroughlyunderstandthemysteriousofitslanguage,bringtheconvenienceandthepleasuretoourlife,butalsoishelpfultostudyandmasteryofEnglish.MasteringofthecharacteristicofEnglishadvertisingisgoodforknowtheculture，thevaluesandthesoci

3、alcustomoftheEnglish-speakingcounties.Itgivesourcountryproductspublicitytoothercountriesandpromptstheproductstotakepossessionofinternationalmarket.IAdvertisingandRhetoric2.1DefinitionofAdvertisingAdvertising,originatingfromaLatinword“adverture”,meansattractone’sattention.Thenitsmeani

4、ngchangedintocausingsomebodypayattentiontosomething.Lateritextendsthemeaningasmakingeverybodytoknowsomething.Withthedevelopingofthebusinessactivity,“advertising”hasbeenaddedsomenewmeanings.Itturnsintotoday’s“advertising”.Itsconnotationenrichedwiththedevelopingofthesocialeconomyandthe

5、extensionenlarged.Untilnow,therearemanyvariousviewsaboutthedefinitionofadvertisement.thefamousAmericanmarketingassociation(AMA)①gavesuchdefinition：Advertisingisthenon-personalcommunicationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthrou

6、ghthevariousmedia.Thisparagraphhaspointedoutsomeessentialfeaturesoftheadvertisement:⑴Itisanon-individual,oracommunicationbetweentheindividualandtheindividual,butaimsatsomespecialcommunitiesorthewholepublic.吉林华桥外国语学院毕业论文用纸⑵Itisusuallypaidbyadvertiser.⑶Itsessenceispersuading.⑷Theconten

7、tofadvertisingalwayscontainssomerelatedproductsandservices,alsosomesalespromotionandsomeideasofpromotes.⑸Itcanusedifferentkindsofnewsmedia.2.1DefinitionandClassificationofRhetoricWhatisrhetoric?Therhetoricissuchaprocessthataccordingtothecertainaimtochoosethelanguagematerialcarefully.

8、Whateverword