广州番禺某商业地产项目定位分析

《广州番禺某商业地产项目定位分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南交通大学硕士学位论文广州番禺某商业地产项目定位分析姓名：曾书红申请学位级别：硕士专业：工商管理指导教师：谭德庆20070418西南交通大学硕士研究生学位论文第1I页AbstractAswell。known,thecommercialrealestategetsofftoalatestartinChina．However,witlltherapiddevelopmentofChinesceconomy,therenewalofthecitiesspeedsupSOmuchastoexceedingmajorityofthedevelopedcountries．Pac

2、ingwitllthedevelopmentofthecityexpansion,thecommercialestatedevelopsfast．Butbecausethecommercialestateisasun-risingindustryinChina,itislackofacompleteandsystematictheoryandmethodasaguide．TheChineserealestateisnotwelldevelopedyet，andtherespectivelawandregulationsarenotperfect，what’Smore，

3、theinvestorsdon’tfullybehaveregularly,whichmakesthecommercialrealestatebeingdevelopedandinvestedblindly．Undersuchasocialcircumstance，thethesisaimstocompletelyanalyzeandapproachtheconcept，theCOUrSeofthedevelopment,thecurrentcondition,thestatus，theroleandtheorientingmethodandSOon,andbyrev

4、ealingwhatthecommercialrealestateconfronts，forexample，developingthecommercialestatebythemodeofdevelopingtheresidence，thedevelopmentofthecommercialrealestatebeingrestrictedbecauseoflackoftheprofessionalorganization,theprofessionalbusinesssolicitingchannelnotbeingseriouslytaken,thedesignl

5、aggingbehindthebusinesssolicitation,themarketsystemdemandingtobestrengthenedpromptly,thecitybeingarrangedunballanced，theinvestorhavingtherisksetc，tomakeproposalofcouplesofthecorrespondingtactics，i．e．thecommerceshallbeproperlyinterlinkedwiththerealestate，thedevelopingmodeofthecommercialr

6、ealestateshallbescientific，thethemebusinessshallhighlightthedistinguishingfeatures，andthemarketorientneedstobeledintotheSolicitationinthefirststage，etc．，tofurtherputforwardthatthesuperiordesignplan，theadvisoryteamgroupingallkindsofprofessionals，theprofessionalbusinessteamandthequalified

7、businessmanagementandpromotionorganizationarethenecessarysupporttoaccuratelyorientthemarketforthecommercialestatedevelopers．ThearticleemploystheclassicalSWOTandanalyzesthemarketorientationforthecasefromtheaspectsofitsOWi"ladvantages，thesurroundingenvironment,西南交通大学硕士研究生学位论文第1II