4、ty playsanimportantpartinaffectingcustomersatisfactionandloyalty, anditisalsoakey factortomeasure anenterprisecompetitiveness.Inthispaper, IchooseBurgerKing astheinvestigationobject, makethecustomersatisfactioninvestigationfromreliability,security,assuranceandcare five d
5、imensionsof storeservicequalitybywayofquestionnaire andTrackingsurveyfromtheperspectiveofstoreconsumers.Accordingtotheresultsofthesurvey, consumerssatisfactionof hardwareaspectsofBurgerKing service ishigher than thesoftwareaspect. BurgerKing servicequality software defe
6、cts aremainlyembodiedin theservice skills andtheabilityto personalizedcustomer service.Thisfinding helps BurgerKing storesto makeoutbetter managementandservicequalityand employeeservice skills training strategy, enhancethe BurgerKingbrand imageinthemindsofconsumers, soas