14年广东高考英语听说考试真题A—F

《14年广东高考英语听说考试真题A—F》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、14年广东省高考英语听说考试真题APartBRolePlayTapescript:W:Goodmorning,Dr.Brown.M:Goodmorning,Mary.W:Haven’tseenyousincelastsummer.Whatareyoubusydoingthesedays?M:IhavejustwrittenabookandgotitpublishedbytheUniversityPress.W:Oh,great.Whatisthebookabout?M:Itisabouthowcolorsaffectusintheworldofadvertising.ItiscalledM

2、arketColors.W:Thatsoundsinteresting.Youmusthavedonealotofresearchonpeople’sfeelingsaboutcolors.M:That’sverytrue.Ihavespent13monthsonthisbookdoingsurveysandinterviews.I’vehadmanyinterestingfindingsabouttherelationshipbetweencolorsandbuyingdecisions.三问部分：Question1:Howdocolorsaffectourbuyingdecisions

3、?/Howdocolorsinfluenceourbuyingdecisions?/Howdocolorsinfluenceourpurchasingbehavior?/Howdocolorsaffectourbuyingbehavior?/Howdocolorsinfluenceourbuyingbehavior?/Howdocolorsaffectourpurchasingbehavior?Answer1:Peoplehavedifferentfeelingsaboutcolorsandtheirfeelingshelpthemdecidewhattobuy.Forexample,bl

4、uemakespeoplefeelpeaceful,quiet.Itdoesn’tcreatestrongemotions.Soit’safavoriteforbanksandinsurancecompanies.Andforsellingproducts,it’softenusedtosuggestsomethingpureandfresh.Question2:Whatcolorismoreattractivetocustomers?/Whatcolorcanattractcustomersmore?/Whatcolorcanappealtomorecustomers?/Whatcolo

5、rcanattractpeople’sattentionmore?/Whatcolorcandrawpeople’sattentionmore?Answer2:Well,youcansellalmostanythingwithared.It’sahotcolor,whichsuggestsafeelingofenergyandevenexcitement,itcatchesyourattention.Youoftenseeredonmagazinecovers.Butifyouuseittoomuch,itlookscheapandmaymakepeopletired.Question3:

6、Isgreenapopularcolorinadvertising?/Isgreenafashionablecolorinadvertising?Answer3:Surprisingly,greenisn’tusedmuchinadvertisingexceptforgardenproducts.Althoughit’sfriendlyandcool,itcanalsobequitestrongandmanypeopleassociateitwithunpleasantideas.五答部分：Question1:HowdidDr.Browndohisresearch?Answer1:Bydo

7、ingsurveysandinterviews.Question2:HowmuchtimedidDr.Brownspendonhisbook?Answer2:Thirteenmonths.Question3:Whatdoesbluesuggestinadvertising?Answer3:Somethingpureandfresh.Question4:Whycan’tweuseredtoomuchinadvertisin