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《长尾理论(英文原版)LongTail》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
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2、longtail’inthesamewaythattwoorthreeyearsagotheywerediscussingMalcolmGladwell’s‘tippingpoint’’WorldBusiness‘BelongsonyourshelfbetweenTheTippingPointandFreakonomics,offeringgreatinsightintothenextgenerationofinternetrevolutionandopportunity’Reedhastings,CeoneTF
3、liX‘TheLongTailhashugeramificationsforourcultureandmedia’GuardianTheLongTaiLisavailablefromallgoodbookretailersnow.visitamazon.co.uktoorderyourcopyfora40%discount.29544_ch01.001-226.qxd7/7/0612:40PMPage1INTRODUCTIONThetrackingoftop-sellerlistsisanationalobses
4、sion.Ourcultureisamassivepopularitycontest.Weareconsumedbyhits—makingthem,choosingthem,talkingaboutthem,andfollowingtheirriseandfall.Everyweekendisabox-officehorserace,andeveryThursdaynightisaDarwinianstruggletofindthefittestTVshowandletitlivetoseeanotherweek.Af
5、ewhitsongsplayinheavyrotationontheradiodials,whileentertainmentexecutivesinalltheseindustriessweatastheysearchforthenextbigthing.Thisistheworldtheblockbusterbuilt.Themassivemediaanden-tertainmentindustriesgrewupoverthepasthalfcenturyonthebackofbox-officerocket
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7、agohasnowspunoutintoeverycornerofcommerce,fromshoestochefs.Ourmediaisobsessedwithwhat’shotandwhat’snot.Hits,inshort,rule.Yetlookalittlecloserandyou’llseethatthispicture,whichfirstemergedwiththepostwarbroadcasteraofradioandtelevision,isnow29544_ch01.001-226.qxd
8、7/7/0612:40PMPage2
9、CHRISANDERSONstartingtotatterattheedges.Hitsarestartingto,gasp,ruleless.Num-beroneisstillnumberone,butthesalesthatgowiththatarenotwhattheyoncewere.Mostofthetopfiftybest-
