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1、ADVERTISEMENTThethreepartsofourprojectNo.1OpeningNo.2MaincontentNo.3ConclusionThelinguisticfeatureofEnglishADTheculturedifferenceofChineseandEnglishculture3,TheuseofacronymsandcompoundwordstosavespaceCaoYang4,Therearemoreimperativesentenceinadvertisement5,TheCharact
2、erofEnglishAdvertisementReligiousdifferencesbetweenChineseandWesternAdvertisementtranslatingunderdiversehistoricalandculturalbackgroundDifferenceofviewinvalueOPENINGSPEAKER:LIHAORAN李浩然XieMengWangKunLiYueWangZhongXueTheexpressionformsofpoliteDengWeiWei1,TheUseofPosit
3、iveadjectivesandtheirComparativeandSuperlativeDegrees2,TheUseofAnagrammaticSpellingWayofthinkingdifferenceWangYuZhangLiHuaNo.1OpeningLiHaoRanNO.3CONCLUSIONWangJunLingMAINCONTENTTheLinguisticFeaturesOfEnglishAdvertising2009207456TheLinguisticFeaturesOfEnglishAdvertis
4、ingTheLinguisticFeaturesOfEnglishAdvertising①TheUseofPositiveadjectivesandtheirComparativeandSuperlativeDegreesExample:AfamousEnglishadvertisingaboutloveNewloveisbrightest,Longloveisgreatest,Compelledloveisdirtiest,Shortloveisharmest,Revivedistenderest,Trueloveispur
5、est.(love).新恋的爱情最兴高采烈，长久的爱情最崇高伟大,强迫的爱情最肮脏不堪,短暂的爱情最刻骨铭心,复苏的爱情最娇嫩鲜艳,真正的爱情最纯洁无暇。（爱情）translation分析：这则英文广告使用了形容词的最高级(brightest,greatest,dirtiest,harmest,tenderest,purest),有利地表达了几类爱情的鲜明特点，给读者留下了深刻印象。在翻译时将形容词译为四字短语，使译文简洁有力，语言优美。.②TheUseofAnagrammaticSpellingExample:Anadver
6、tisingofawebgoogleWWWhat’snewww?Atwww.landsend.com,theansweris-alot.......www.landsend.comgivesyouevenmorewaystoexploreLands’Endwithevenmoreease,comfort,confidenceandsecurity.......So,wwwhatareyouwwwaitingfor?.translation新在哪儿?答案是—在www.landsend.com新事很多.Lands'End网站，更为
7、轻松、舒适、自信、安全。⋯⋯那，还等什么?这是一则网站的广告。大家都知道互联网网址大都以www开头，此则广告标题采用拼写变异手段，“WWWhat’snewww?”。一方面What’snew?（新在哪儿），引起读者注意。另一方面三个w提示读者此则广告内容与网络有关。广告最后一句“wwwhatareyouwwwaitingfor？”，也有类似功效。翻译时省略了连词and。.Feature3．Usingofacronymsandcompoundwordstosavespacewww.themegallery.comLOGOWekno
8、wthattherearealotofacronymsinEnglish，eachfieldwillbeavarietyofacronymsthere,theseacronymscanmakethearticlelookevenmoresententious.Forexamp
