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1、（IKEA）InternationalhomeproductscompanyinSwedenTheDevelopmentofIKEAThesuccessofIkeaIKEABasicInformationIKEAinChina4123ContentsPartone:basicinformationFounderofIKEAIngvarKampradThecompanyistheworld'slargestfurnitureretailer.Foundedin1943by17-year-oldIngvarKampra
2、dinSweden,thecompanyisnamedasanacronymcomprisingtheinitialsofthefounder'sname(IngvarKamprad),thefarmwherehegrewup(Elmtaryd),andhishomeparish(Agunnaryd,inSmåland,SouthSweden).FurnitureHouses,flatsFamilyMobileManufacturingProductsThecompanymottoMyhouse,mylifeToc
3、reateabettereverydaylifeforthemanypeople.BasicInformationSloganTheLogoofIKEAParttwo:DevelopmentPresentandpastIKEAoriginallysoldpens,wallets,pictureframes,decorativetablecloths,watches,jewelryandnylonstockingsandsoon.ThatwhatIngvarcanthinkofalmostanylow-pricepr
4、oducts.Until1951,ThefounderofIKEAsawalarge-scalefurnituresupplieropportunities.FurtherexpandSoon,hedecidedtostopproductionofallotherproductsandconcentrateonproducinglow-pricefurniture,wearefamiliartodayfromIkeawasborn.FirststeptExpandHistoryofIKEA1943IngvarKam
5、pradregistersIKEAasacompany.1955IKEAstartsdesigningitsownfurniture1958ThefirstIKEAstoreopensinÄlmhult,Sweden1998ThefirstIKEAstoreopensinChina2006IKEAentersJapanThirdpart:SuccessThesuccessofikeaGoalcreateabetterlifeforthemanypeople.usethemostofmaterials,inorder
6、thatpeoplebeabletoprovidequalityproductsataffordablepricestomeetpeople'sneedsandtastes.DoitsbesttomakepeoplecomfortableFactorsofsuccessProductdesignvaluecustomers’needsCaremoreaboutcustomers.ThepatternofDIY(DoItYourself)StorelayoutfullyhumainIKEA's businessphi
7、losophyphilosophy54123StrategyofprouductsLowpriceShowofsalesfieldchoosecustomersastutorPromotionachievementsofIKEAShowofsalefieldsPartfour:IKEAinChinaClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEAinChinahasninebranchesinBeij
8、ing,Shanghai,Guangzhou,Chengdu,Shenzhen,Nanjing,wuhan,tianjinandDalianIKEATianjinStrategyofchinaⅠ.CostleadershipstrategyⅡ.DifferentiationstrategyⅢ.FocusstrategyThesituationThedevel
