google案例分析

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1、ThesuccessoftheGooglecontentsThestrategyofGoogleinChinaThedevelopmentstrategyofGoogleinthefutureThekeyfactorsforGoogle’ssuccessThegeneralintroductiontoGoogleTheconcentrationorwinner-take-allCompanyname：GoogleHeadquarterssite:MountainviewinstateofCaliforniaT

2、imeoffounding:onSeptember7,1998Businessscope：Thenetworkinformationservicesuchasasearchengine,etcTotalemployees：24400人(to2010)ThegeneralintroductiontoGoogleGoogleHistoryLarryPageCo-Founder&President,ProductsSergeyBrinCo-Founder&President,TechnologyItscoresea

3、rchbusiness70%serviceonSearchThetechnologyManagementinnovationThesuccessBusinessmodelthekeyfactorsforGoogle’ssuccessThetechnologyManagementinnovationsomeunconventionalapproachesSpecialcorporationvaluesdon’tbeeviltechnologymatterswemakeourownrulesengineerswe

4、reencouragedtospend20%oftheirtimeworkingonprojectsoftheirownchoosing.GoogleengineersworkedinteamsofonlythreetofivepeoplethreetofivepeopleBusinessmodelDiversificationstrategyGoogleexpandedbeyondsearch–relatedadvertisingbylaunchingcontextualpaidlistingsGoogle

5、alsobeganmovingintonewsearchdomains.Foxexample,GooglelaunchedFroogle.Doyouexpectthesearchbusinesstobecomemoreconcentrated?(i.e.dominatedbyfewerfirms?)yesTheconcentrationorwinner-take-allSearch:MajorPlayersGetlistedindirectoriesOptimizeorganicsearchUtilizepa

6、idplacementIssearchawinner-take-allbusiness?(taketheGoogleforanexample)nono12whetherthecostsofmulti-homingarehighforatleastoneuserside?3Whetherthenetworkeffectsarepositiveandstrong?ThreepremiseconditionsWhetheracompanycanaloneprovidethemarkettotaldemand?Goo

7、glecanaloneprovidethemarkettotaldemandok？？noThecostsofmulti-homingforsearcharelow？okThenetworkeffectsforsearcharepositiveandstrongThedevelopmentstrategyofGoogleTheimportanceofGoogle’ssearchenginebusinessnewarenasInadditiontoenhancingitscoresearchbusinesses,

8、shouldGooglealsobranchoutintonewarenas?？Google’smissionistoorganizetheworld’sinformationandmadeituniversallyaccessibleanduseful.yesTherearesomeopportunitiesseemedpromising:becominganecommerceintermedia