湖南电大2014年1月实用广告英语试题

《湖南电大2014年1月实用广告英语试题》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、湖南广播电视大学外语教研室试卷代号：7248湖南广播电视大学2014年1月开放教育期末考试实用广告英语试题2013年12月题号IIIIII总分分数得分评卷人I．TermTranslation(10小题，每题2分，共20分)A.PutthefollowingintoEnglish:1.公司形象___________________________________________________2.品牌偏好___________________________________________________3.广告受众_____

2、______________________________________________4.促销活动___________________________________________________5.广告战略___________________________________________________B.PutthefollowingintoChinese:6.brandloyalty__________________________________________________7.creativemi

3、x__________________________________________________8.purchaseintent__________________________________________________9.artdesign__________________________________________________________10.exclusivedistribution__________________________________________________得分评卷人

4、II.SentenceTranslation(10题，每题4分，共40分)A.PutthefollowingintoEnglish:11.质量保证，否则退款。12.今天新的麦斯威尔（咖啡）比以往更加丰富、更加芳醇、更加美味！13.原生土鸡，户外放养，自然生长。实用广告英语试题第4页（共4页）湖南广播电视大学外语教研室14.提高市民素质，增强城市文明。15.生命之美，源于绿色。B.PutthefollowingintoChinese:16.Thecontentofanadvertisementmustbetruetofacts

5、,sound,clearandeasytounderstandandmustnotcheatusersandconsumersinanyway.17.Monopolyandunfaircompetitionshallbeprohibitedinadvertisingoperations.18.Behindeverygoodadvertisementisacreativeconcept,abigideathatmakesthemessagedistinctive,attentiongetting,andmemorable.19

6、.Advertisingobjectivesshouldbespecific,realistic,andmeasurable.20.Thecontentofanadvertisementtobepublished,broadcast,installedorpostedshallbekeptwithintheadvertiser'sbusinessscopeorthescopepermittedbytheState.得分评卷人III.Short-AnswerQuestions(8题，每题5分，共40分)Directions：G

7、iveabriefanswertoeachofthefollowingquestions:21.What’sthedefinitionabout“advertising”?实用广告英语试题第4页（共4页）湖南广播电视大学外语教研室22.What’sthechangeinadvertisingindustrysince1990’s?23.Whydoestheadvertiserentrustitsadvertisingbusinesstotheadvertisingagency?24.Whatarethemethodsfort

8、headvertisingbudget?实用广告英语试题第4页（共4页）湖南广播电视大学外语教研室25.Whatistheadvertisingcreativemix?26.Howmanyfactorsshouldbeconsideredinartdesign?Whatarethey?实用