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1、比亚迪新能源汽车发展趋势研究正文摘要近年来，环境污染和石油资源的日益枯竭使得人类对传统汽车的质疑越来越强烈，为此清洁环保的新能源汽车成为各大汽车企业乃至各国关注的焦点。在日渐成熟的新能源汽车消费市场上，各方力量对此角逐越来越激烈。在这样的环境下，正确把握我国新能源汽车消费者行为特征与规律，对我国新能源汽车制造企业在产品开发设计、产品的定位及定价等市场营销策略制定上具备一定的现实指导意义。基于以上目标，本文开展了新能源汽车消费的实证研究，并撰写了此文。本文以“双模电动和纯电动新能源汽车潜在消费者”作为研究对象，采用实证研究方法，对我国新能源汽车潜在消费者人口特征及其购买行为进行
2、测量。运用SPSS13.O统计分析软件对收集到的有效样本进行多元统计分析，研究我国新能源汽车潜在消费者群体特征，分析和诊释我国新能源汽车潜在消费者购买决策关注因素。关键词:比亚迪，新能源，汽车，发展，趋势研究;AbstractInrecentyears,environmentalpollutionandtheincreasingdepletionofoilresources,makinghumanbeingsmoreandmoreintensechallengeconventionalcars,thiscleanandenvironmentallyfriendlynewene
3、rgyvehiclesbecomeamajorautocompaniesandevennationalattention.Inanincreasinglysophisticatedconsumermarketofnewenergyvehicles,allforceswhichcompeteformoreandmoreintense.Insuchcircumstances,thecorrectgraspofnewenergyvehiclesinChinaandrulesofconsumerbehaviorcharacteristicsofChina'snewenergyauto
4、manufacturersinproductdevelopmentanddesign,productpositioningandpricingformulationofmarketingstrategytohavesomepracticalsignificance.Basedontheaboveobjectives,thepaperlaunchedanewempiricalstudyofautomobileconsumptionofenergy,andtheauthorofthisarticle.Inthispaper,"dual-modeelectricandpureele
5、ctricpotential1比亚迪新能源汽车发展趋势研究正文consumersofnewenergyvehicles,"astheobjectofstudy,usingempiricalresearchmethods,thepotentialofnewenergyvehiclesinChinathepopulationcharacteristicsandbuyingbehaviorofconsumersismeasured.UsingstatisticalanalysissoftwareSPSS13.Ovalidsamplescollectedfrommultivariat
6、estatisticalanalysis,researchpotentialnewenergyvehiclesinChinafeaturesconsumergroups,analysisandannotationofnewenergyvehiclesattentionofpotentialconsumerspurchasedecisionfactors.Keywords:BYD,newenergy,automotive,development,trendresearch;目录摘要.................................................
7、..................................................................................................1Abstract.............................................................................................................................................1目录...
