《舌尖上的中国》的叙事策略

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1、万方数据AbstractItisthefirsthigh—enddocumentaryfilmaboutdietculturenamedABiteofChinawhichbroadcastinCCTV,whichcreatingtheconditionsforthesuccessofthedocumentaryfilm．Thesefilmsarethesuperbaudiovisualtechnology,profoundculturalconnotation，exquisitenarrativetechniques，andsuccessfulmarketingstrategi

2、es．ABiteofChinanowhasatotaloftwoseasons，respectivelyin2012and2014twotimestomeetwiththeaudienceandsetofftwicenationwidefoodfrenzy．Thispaperwillmakeafine—depthstudyofnarrativestrategybasedonthenarrativetheoryFirstofall，thisarticlestartsfromtheTVdocumentarynarrativestrategyofbigbackgroundwithde

3、cadesofdevelopmentideaofnarrativeinChinatelevisiondocumentary,analysisthenarrativestrategymacroscopically．ThischapterfocusesonABiteofChinacreativeideasundertheguidanceofhumanculturaltheory,theoryofcivilians，andlaborreconstructiontheoryandtheconceptofelitepublicculturalintegration．Thesecondch

4、apterisabouttheanalysisofthenarrativeelementsofABiteofChina．AndtherehaveastrongnarrativeframeworkinABiteofChina．TheoneisNature—Ground—Diet—Human．Thedocumentaryshowsthematerialaccordingtothisframework．Nature，correspondingtothenaturalworld，issimplythesurvivalofalllife．IfthereisnogiftofIII万方数据n

5、ature，lifecannotcontinue，inthefirstsection，1willfocusontheanalysisofthenatureofmagic．Andpeoplelivinginobtainingmaterialfromnaturewhileincasetoresistance，aswellasthejoyofharvestafter．Groundmeanssociallife．IntheABiteofChina，theordinarypeoplelivingcommunityisthefocusofthedocumentary．Inthissecti

6、on，1willfocusonthefolkfestival，andshowtheordinarysocialthroughdifferentkindsoffolkfestival．Diet，thatis，ordinarypeoplethreemealsaday．ThemealsofChinesepeopleshowavarietyofchangesinthecharacteristicssincethelargepopulationandBroadland．ItcouldbeSOhardtoshowSOmanydishesinsuchashorttime．Atthismome

7、nt，theeditorswillbegintodisplaytheirability．ThelastoneistotellthestoryofordinarypeopletobringourfeelingsandthinkingThethirdchapterfocusesontheinterpretationofvaluedemandsinABiteofChina．Anditlistsfouraspectsrelatedtodiet，orcausedbydiet．Therearebrand