新编商务英语精读4unit1

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1、Unit1AdvertisementReadingone:pre-readingactivitiesReadthetextanddiscussquestionsKeylanguagepointsDifficultsentencesLanguageofadvertising1.pre-readingactivitiesReflectonsomeadsDiscussquestionsWhat’sthepurposeofadvertising?Whatarethefeaturesofads?Whatdoyouthinkmakesagoodad?Compareadvantages

2、&disadvantagesofvariousadvertisingmedia(p11)2.ReadthetextanddiscussquestionsQuestionsonP7PartI(Para.1)Introduction:ThecurrentsituationofadvertisinginBritainandNorthAmerica.PartII(Para.2~5)Differentformsofadvertising.1)(Para.2)Advertisementsinthenewspaper.Nationalnewspaper:specializedadver

3、tising.Localpapers:thesaleofcarsandhouses.Freenewspapers:havingthehighestadvertising.2)(Para.3)AdvertisementsonTV&throughradio.TV:themostpowerfulandpervasivetype.Independentchannels:havingcommercialbreaks.Radio:carryingsimilarcommercialadvertising.However,somestationscarrynoadvertising.3)

4、(Para.4~5)Othermethodsofpromotion:leaflets,freesamples,telephone"shots"onstreet,storewindownotice,adsonbuses,taxies,insidetrains,sponsoringevents.PartIII(Para.6-8)Advertisingcontrolling.1)(Para.6)Timelimits.2)(Para.7)Lawschangedtopermitsomeservicestoadvertise.3)(Para.8)Advertisingiscontro

5、lledbyallauthorities.3.Keylanguagepointsglossy:a.smoothandshinyglossymagazines:printedonhigh-qualityglossypaperwithmanyphotographscoloredillustrations(esp.fashionmagazines)gloss:n.brightnessorshineonasmoothsurface光泽、亮度e.g.Youcanseetheglossonherhair.2)expenditure(1)n.theactofspendingorusin

6、gmoneye.g.expenditureofmoneyonweapons购买武器的开支(2)n.theamountofmoneyspente.g.anexpenditureof$500onnewfurniture3)channel(1)n.awaybywhichnews,information,etc.maytravel（新闻、信息）传播途径e.g.Yourcomplaintmustbemadethroughtheproperchannels.(2)n.aparticulartelevisionstatione.g.What'syourfavoritechannel?4

7、)schedule(1)n.aprogrammeofplannedeventse.g.haveafullschedule,i.e.havemanythingstodoafactoryproductionschedule工厂生产进度表(2)n.listofitems,etc.e.g.asparepartsschedule零件一览表Theattachedschedulegivesdetailsoftheshipment.5)nuisance:n.sth.thatisinconvenient,annoying,orvexatious