资源描述：
《Business Intelligence and Master Data》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、BusinessIntelligenceandMasterDataManagementSynergyGartnerMasterDataManagementSummitKurtSchlegelMay4-6,2011HyattRegencyCenturyPlazaLosAngeles,CANotesaccompanythispresentation.PleaseselectNotesPageview.ThesematerialscanbereproducedonlywithwrittenapprovalfromGartner.Sucha
2、pprovalsmustberequestedviae-mail:vendor.relations@gartner.com.GartnerisaregisteredtrademarkofGartnerIncoritsaffiliatesGartnerisaregisteredtrademarkofGartner,Inc.oritsaffiliates.Thispresentation,includinganysupportingmaterials,isownedbyGartner,Inc.and/oritsaffiliatesand
3、isforthesoleuseoftheintendedGartneraudienceorotherauthorizedrecipients.Thispresentationmaycontaininformationthatisconfidential,proprietaryorotherwiselegallyprotected,anditmaynotbefurthercopied,distributedorpubliclydisplayedwithouttheexpresswrittenpermissionofGartner,In
4、c.oritsaffiliates.©2011Gartner,Inc.and/oritsaffiliates.Allrightsreserved.BusinessIntelligenceandMasterDataManagementSynergyManyorganizationsjustbeginningtheirMDMstrategiesarefocusedprimarilyontacklingthemassiveManyorganizationsjustbeginningtheirMDMstrategiesarefocusedp
5、rimarilyontacklingthemassiveproblemofdevelopingmastercoreentities,suchascustomerandproductmasters.Butmastercoreentitiesdonotsolvealldataconsistencyissues.Inparticular,MDMprogramsmustincludeperformancemeasures,aswellasdimensionalhierarchiesintheprogram'sscope.Centralize
6、dbusinessintelligenceteamshavebeentryingtoestablishconsistentandinsightfuldimensionsandmeasuresforyears,butonlyforreportingandanalysisusecases.ThebenefitofincludingdimensionsandmeasuresinthescopeofanMDMprogramisthatMDMisbeingarchitectedtobeupstream,sotheconsistentdimen
7、sionsandmeasurescanbeusedforawidearrayofoperationalusecases.Thetrendtowardembeddinganalyticsmoredirectlyintobusinessprocessesandenterpriseapplicationsevenfurtheremphasizestheneedforconsistentdimensionsandmeasuresforoperationalusecases.However,MDMleadersoftenareoverlyfo
8、cusedondeliveringacentralized,commandandcontrolmodel.OnethingtheBIteamhaslearnedoverthepast10yearsisthatuserswillrebe
