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1、May4,200915:9WSPC/108-JEC00025JournalofEnterprisingCultureVol.17,No.1(March2009)2554ACONCEPTUALMODELFORTHESTRATEGICORIENTATIONOFSMALLFIRMSHEATHERFULFORDandALEXRIZZOCentreforEntrepreneurshipAberdeenBusinessSchoolTheRobertGordonUniversity,Scotlandh.fulford@rgu.ac.ukThest
2、udyofpatternsofsmallfirmstrategicbehavior,orstrategicorientation,isgraduallygainingprominenceintheliterature.Strategicbehaviorisaconsequenceofvariousantecedents,suchastheprevalentmanagementphilosophyandenviron-mentaldynamism.It,inturn,determinestheparticularengineerings
3、tanceadopted,structuresandprocessesdeployed,andultimately,organizationalperformance.Thepurposeofthispaperistocritique,enhanceandextendamodelproposedbyAloulouandFayolle(2005)thatisfocusedparticularlyontheentrepreneurialorientationofsmallfirms.Amodelisproposedforsmallfirms
4、trategicorientationthatisbasedonaconfigurationalapproach,andappliestheconceptsoftheadaptivecycleandthefirmslifecycle.Therationalefor,andthevariousdimensionsoftheproposedmodelaredescribed,andrecommendationsmadeforfutureresearchonsmallfirmstrategicbehavior.Keywords:Strategi
5、corientation;strategicbehaviour;entrepreneurialorientation;smallfirms.INTRODUCTIONThereisgeneralagreementthatsmallfirms(e.g.thosehavingfewerthan50full-timeemployees)functionthroughareducedresourcebasethanlargerorganizations,workwithgreaterflexibilityandfasterresponsetimes
6、,suf-ferlowerfixedcosts,focusprimarilyonnichemarkets,andcarryoutmorelimitedenvironmentalscanningandformalstrategizing.Acommonmiscon-ceptionisthat,forthesmallfirm,thereisnostrategyandthatthefirmwill25May4,200915:9WSPC/108-JEC00025HeatherFulfordandAlexRizzofunctionunderthew
7、himsoftheowner/manager,oftenrelyingonintuition,experienceandinstinct(McCarthy,2003).Strategy,asdefinedbyChandler(1962:13)consistsofthedeterminationofthebasiclong-termgoalsandobjectivesofanenterprise,andtheadoptionofcoursesofactionandtheallo-cationofresourcesnecessaryfor
8、carryingoutthesegoals.Thisdefinitionhasbeenrepeatedthroughoutthestrategicmanagementliterature(SchendelandHatten,1972;T
