Consumer_stakeholder

《Consumer_stakeholder》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、Consumerstakeholderviewofcorporatesocialresponsibility:acomparativeanalysisfromUSAandIndiaShrutiGuptaShrutiGuptaisbasedatAbstractThePennsylvaniaStatePurposeTheobjectiveofthisresearchistoexaminetheperceptionofcorporatesocialresponsibilityUniversityatAbington,(CSR)heldbyconsumer

2、sinIndiaandAmericainordertodrawoutsimilaritiesanddifferencesinAbington,Pennsylvania,conceptualizationandresponse.USA.Design/methodology/approachThispaperusesaweb-basedquestionnaireinEnglish,giventhatitismostcommonlyusedforprofessionalcommunicationinIndia.Aqualitativeanalysisof

3、participantresponsestoopen-endedquestionswasconductedtogenerateresults.FindingsThereisasubstantialportionofUSconsumerswhoareunawareofsociallyresponsiblecompaniescomparedwiththeirIndiancounterpartswhofailedtorecognizetheCSRinitiativesofmultinationalcompanies.Qualitativeanalysis

4、showedthat,thoughtherewassomeoverlapinCSRdomainsbetweenthetwocountries,eachsamplealsoidentifieddomainsthatwereunique.Finally,bothcountrysamplesalsoshowedapositivelevelofCSRresponsiveness.Researchlimitations/implicationsThepaperusedaweb-basedquestionnairethatallowedthesampletoco

5、mpriseonlyconsumerswithinternetaccess.PracticalimplicationsThisresearchinformsmultinational(MNC)managersabouttheparityinconsumersconceptualizationofCSRandsubsequentresponse.ThestudyrecommendsthatmanagerscustomizeCSRprogramsinemergingmarketstooverlapwiththetargetmarketspercepti

6、onratherthanassumeauniversaldefinitionoftheconstructasdefinedintheliterature.Originality/valueThisexploratoryresearchexpandsknowledgeintheareaofCSRwheremostoftheinvestigationofconsumerstakeholderresponsehasbeenlimitedtotheNorthAmericanandEuropeanmarkets.KeywordsCorporatesocialre

7、sponsibility,Stakeholdertheory,Stakeholders,Multinationalcompanies,ConsumerbehaviourPapertypeResearchpaperIntroductionAtP&G,socialresponsibilitystemsfromourcorporatePVP(purpose,values,principles).SocialprojectsareinkeepingwithP&GscredoofbusinessWithapurpose.P&Ghasalwaysdemonst

8、rateditscommitmenttothecommunitynotjustthroughthequalityofits