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1、Zhangyi(Daisy)10110351060HisensebrandwasrecognizedasaFamousTrademarkinChinabytheStateAdministrationofIndustryandCommerceonJanuary5,1999.FoundedasQingdaoNo.2RadioFactoryin1969.HisenseinChineseconnotesanocean-likebroadvisionandcredibilitythatHisensealwaysvalu
2、es.TheEnglishnameHisenseiscomposedof“high”and“sense”,whichconnoteHisense’spersistentpursuitofhightechnology,highqualityandhightaste.Hisensehasnowdevelopedintoamultibilliondollarglobalconglomerate,whichhastwolistedcompanies(HisenseElectricCo.,Ltd.,ontheShang
3、haiStockExchange,andHisenseKelonElectricalHoldingsCompanyLtd.,ontheShenzhenandHongKongStockExchanges);ownsthreefamoustrademarks(Hisense,KelonandRonshen);andprovidesawiderangeofproductsandservicesincluding“multimedia”,“homeappliances”,“telecommunications”and
4、“informationtechnology”.Adheringtoitsdevelopmentstrategiesstressingsoundtechnologicalfoundationandrobustoperation,Hisenseexpandsitsbusinessintohigh-endindustriesandalsointothetoptiersofthoseindustriesthroughcontinuoustechnologicalresearchanddevelopment.Itis
5、makingunremittingeffortsanddevelopingsuccessiveinnovationstogetherwithits60,000employeesaroundtheworldforthesamedream---developingHisenseintoanenduringenterpriseandglobalbrand.Aroundtheworld,HisensehasproductionbasesinSouthAfrica,Algeria,5Egyptandsalesoffic
6、esinUSA,Europe,AustraliaandtheMiddleEast.Theproductsareexportedtoover100countriesandregionsthroughouttheworld.Marketingmixconsistsof4Ps,price,product,place,promotion.Themarketingmixdescribesthespecificcombinationofmarketingelementsusedtoachieveobjectivesand
7、satisfythetargetmarket.1.PricePriceisoneofthemarketingmix.Fordifferentpricingobjectives,pricingpolicesandmethodswillbecarriedouttoachievecompanies,setgoals.Therearethreetypesofpricingpolicesormethods:costbasedpricingmethods,marketorientatedpricingmethodsand
8、competitionbasedpricingmethods.SopricehasbecomeanstrategyandmethodstoenterthemarketofHisense.Hisenseproposedthesloganof"technologygofurther,thepriceforastep",inTVsandairconditionings.Summedupthesuccess
