资源描述：
《Introduction to the Topical Area.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、E-CommerceSystems:Architecture,Infrastructure,ModelandDevelopmentMethodologyAkhileshBajajChapmanAssociateProfessorofManagementInformationSystemsCollegeofBusinessAdministrationBAH313-DTheUniversityofTulsaTulsa,OK74104Email:akhilesh-bajaj@utulsa.eduKengSiauE.J.FaulknerProfessorofMIS209CBA,Departmento
2、fManagementUniversityofNebraska-LincolnLincoln,NE68588-0491.USAEmail:ksiau@unl.edu1.IntroductionInternethasenablede-commercethatoffersorganizationsandconsumersauniquechanneltodeliverandpurchasegoodsandservices.E-commercecanbeclassifiedasB2B(businesstobusiness),B2C(businesstoconsumer)andC2C(consumer
3、toconsumer).B2Be-commerce,whichiscurrentlythefastestgrowingsegmentofe-commerce(FellensteinandWood,2000),consistsofmakingmoreefficienttheflowofgoodsandservicesacrossorganizations.Thisefficiencyistypicallyincreasedusingstandardsforelectronicdataexchange,automatingcertainprocessesacrossorganizationsan
4、dprovidingdirectdatabaseaccesstoexternalorganizations,usuallyviatheInternet.B2Ce-commerceconsistsbroadlyofprovidingconsumersuninterruptedaccesstoanorganization’sgoodsandservices,withminimalgeographicalboundaries.Thisisusuallydonebycreatingavirtualstorefront(KaterattanakulandSiau2003),consistingofco
5、mponentssuchasshoppingcarts,catalogs,andelectronicpaymentmechanisms.C2Ce-commerceconsistsofprovidingdistributionchannelsforconsumerstosellgoodsandservicestoeachother.Typicalexamplesofthisincludeauctionsites,whereuserscanauctionitemstoeachother,andconsumerratingservices,whereconsumerscanshareinforma
6、tionaboutgoodsandserviceswitheachother.E-commerceisdifferentfromtraditioncommerceinseveralaspects.First,thebarrierstoentryforsettingupavirtualbusinessareconsiderablylowerthanforsettingupatypical“brick-and-mortar”establishment.Second,geographicalbarriersareconsiderablyreduced,providingsellersaccesst
7、oalargercustomerbase.Third,aggregationofdemandbyseveralindividualbuyersis12nowpossible,leadingtobetternegotiationofpricesonbehalfofthesebuyers.Fourth,uniquepricingmechanismssuchas“nameyourownprice,”(e.g.,pr
