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2、考研英语阅读：In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaurant,andthenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortene
3、dmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutinefortheprep
4、arationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.Theywereconte
5、ntwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedtheright
6、toduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门).TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsa
7、les.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout.A)thedevelopmentoffastfoodservicesB)howMcDonald'sbecameabillion-dollarbusinessC)thebusinesscareersofMacandDickMcDonaldD)RayKroc
