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1、MediaPsychology,11:512–539,2008Copyright©Taylor&FrancisGroup,LLCISSN:1521-3269print/1532-785XonlineDOI:10.1080/15213260802492000TransportationAcrossMedia:RepeatedExposuretoPrintandFilmMELANIEC.GREENUniversityofNorthCarolinaatChapelHillSHERYLKASS,JANACARREY,BENJAMINHERZIG,RYANFEEN
2、EY,andJOHNSABINIUniversityofPennsylvania‘‘Transportationintoanarrativeworld’’isastateofimmersionintoastory(Green&Brock,2000).Transportationentailsim-agery,emotionalresponse,andattentionalfocus.Twostudiesin-vestigatedwhethertransportationwasaffectedbythemediumofstorypresentation,e
3、speciallywhenthenarrativewasexperiencedforasecondtime(e.g.,watchingthemovieversionofapreviouslyreadstory).Study1(ND88)showedthatpeoplewhoreadanovelbeforeviewingthefilmversionweremoretransportedintothefilmcomparedtononreaders.InStudy2(ND71)participantscametothelabontwoseparateocca
4、sionstoeitherreadapassageorwatchamovieclip.Readingfollowedbywatchingprovidedthegreatesttransportation.Furthermore,highneedforcognitionin-dividualsweremoretransportedwhenreading,whereaslowneedforcognitionindividualsweremoretransportedwhenwatchinganarrative.Bookauthorsmaybedelighte
5、dwhentheirnovelischosenasthebasisofamovie,buthowdoaudiencemembersreacttowrittenversusfilmedversionsofthesamenarrative?Somereadersmayfeeltrepidationthatadirector’svisionmightruinabelovedstory,whereasotherreadersmaybedelightedattheopportunitytoseefamiliarcharactersoreventsonthebigs
6、creen.Thisquestionhighlightstwoimportantissuesinentertainmentandnarrativeprocessing:differencesinnarrativeexperienceacrossmediaandrepeatedexposuretonarratives.AddresscorrespondencetoMelanieGreen,DepartmentofPsychology,UniversityofNorthCarolinaatChapelHill,CB3270DavieHall,ChapelHi
7、ll,NC27599.E-mail:mcgreen@unc.edu512TransportationintoPrintversusFilm513Onemeasureofastory’ssuccessishowwellitengagesareaderorviewer.Ourresearchhasfocusedonthisprocess,whichwecall‘‘transporta-tionintoanarrativeworld.’’Transportationintoanarrativeworldisastateofcognitiveandemotion
8、alimmersioninatext(Gerrig,1993;Green,200
