剑桥商务英语-剑桥商务英语中级模拟91

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1、剑桥商务英语中级模拟91READINGPARTONE•Lookatthestatementsbelowandthebookreviewontheoppositepage・•Youwillneedtousesomeoftheselettersmorethanonce・A.GREATSALESCAMPAIGNSThisbookexaminesthemostsuccessfulsalescampaignsofrecentyears.Itprovidesexamplesofhowmajorconsumerbrands,likeCoca-c

2、ola,Nike,3MandToyota,havebeenpromotedinmagazinesandnewspapers.Itincludesinformationaboutthecreativeandplanningprocessbehindthepromotionofthesepopularproducts.B・THEAUTOMOTIVEINDUSTRYTODAYFindouthowtopexecutivesfromleadingcarcompaniesviewthechangingrelationshipsbetweenm

3、anufacturesandtheirsuppliers.Thisbookisaseriesofinterviewswithleadingplayersintheindustry:purchasingmanagersdiscusstheriseofglobalsuppliersandchiefexecutivespresenttheinternationaltrendtowardsmergersandacquisitionsintheindustry.C・THEEXECUTIVE*SHANDBOOKThisneweditionof

4、TheExecutive1sHandbookprovidesananalysisofthemainpoliticalandeconomictrendsofthelate1990s・Itisespeciallygoodincoststructures,changingconsumertrendsandcross-borderexpansion.Thesearekeyelementsthataffectinternationalbusinessdeals,makingthebookessentialreadingforanyonein

5、volvedininternationaltrading・D.LEADYOURCOMPANYTOSUCCESSThisisacollectionofin-depthinterviewswithsomeoftheworld1stopbusinessexecutivesinthecar,softdrinksandclothingindustries・Afascinatingwork,itwillmakeyouquestionmuchofthegenerallyacceptedtheoryonwhatsuccessfulleadersh

6、ipwithinmanufacturinginvolves.Thebooktellsyouaboutrecentdeve1opmentsinconsumerbuyingpatterns.2^Theopinionsexpressedinthisbookdifferfromthoseofmostexpertsinthisfield.3Thebookcontainsinterviewswithbusinessleadersfromseverallargeindustries.4、Thefinancialinformationprovid

7、edinthisbookwillbeusefulforimport-exportcompanies•5、Thebookdescribeshowanumberoftopcompanieshavemarketedtheirproducts•6、Thebookoutlineschangeinthesourceofthematerialsandpartsneededforproduction.7^Thebookdiscussesavarietyofmajorinfluencesonthebusinessworld.PARTTWO•Read

8、thisproposalabouttheCPTWordProcessor・•ChoosethebestsentencefromtheoppositepagetoAlleachoftheblanks.•Donotmarkanylettertwice.