资源描述：
《剑桥商务英语-剑桥商务英语高级模拟24》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、剑桥商务英语高级模拟24READINGPARTONE・Lookatthesesentencesandthefivepassageschosenfromabookletentitled"HowDoIGetIntoExport**.Thebookexplainsstepstosuccessfulexporting・・Whichclipdoeseachsentencereferto?・Foreachsentence,markoneletterA，B,C，DorE・・Youwillneedtousesomeoftheselettersmorethano
2、nce・A.Commitment:Developingexportmarketscanbecostlyintermsoftime,moneyhavethecommitmentrequiredtomakeasuccessofexport?Enteringnewmarketsanddevelopingthemusuallytakesconsiderabletimeandeffort.Youmusttakealong-termview.Considerhowmanyresourcesandhowlongittakestobreakintoanewre
3、gionalmarketinAustralia•Thetimeandcostcanbemultipliedseveraltimeswhenyouarelookingatanoverseasmarket.B・Finance:Breakingintoanynewmarketsrequitesconsiderablefunds(airfares,accommodation,advertising,salespromotion,newbrochures,trainingofoverseassalesagent,etc.).Doesyourcompany
4、havethefinancialstrengthtocommitsay$30,000ormorefortheyearortwoitmaytaketodevelopanewoverseasmarket?DiscussesyourplanswiththeinternationalDepartmentofyourbanktoensurethatallthefinancialaspectsarecoveredandviable•Gainanunderstandingofinternationaltradefinance•Discusscosting-f
5、or-exportwithyouraccountant,andtransport/packagingrequirementswithacustomsagentorforwardingagent•C・Becomefamiliarwithcommontermsusedininternationaltrade.TheAustralianTradeCommission(AUSTRADE.andthemajortradingbankshavereferencebooklets.TheAustralianInstituteofExpertprovidesc
6、ourses.D.Selectoneortwolikelymarketsandundertakedeskresearchtoidentifytheircharacteristics.Mostfirst-timeexportersstartwithNewZeatand.ManyarealsointerestedintheUSA,butthatisanenormousandcomplexmarket.Inmakingadetailedmarketstudythefollowingshouldbeconsidered:•whetherthecount
7、ryselectedalreadyimportstheproduct(importstatisticswillshowhowmuchandfromwhere)•whatimportdutiestheproductwouldattract-otherbarrierstoimports,suchasimportlicensing-frequencyandcostofshippingorairfreightbetweenAustraliaandthemarket-regulations,suchasquarantineandlabelingstand
8、ards,consumerprotectionrules,andproductstandards•whetherculturaldifferences
