重庆市2017高考英语阅读理解选编（118）含解析

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1、重庆市2017高考英语阅读理解选编（118）（附解析）社会牛•活类阅读理解。Sportsaccountforagrowingamountofincomemadeonthesalesofcommercialtimebytelevisioncompanies・Manytelevisioncompanieshaveusedsportstoattractviewersfromparticularsectionsofthegeneralpublic,andthentheyhavesoldaudiencestoadverti

2、sers・AnattractionofsportprogramsforthemajorU.S.mediacompaniesisthateventsareoftenheldonSaturdayandSundayafternoons—theslowesttimeperiodsoftheweekforgeneraltelevisionviewing.Sporteventsarethemostpopularweekendprograms,especiallyamongmaleviewerswhomaynotwatchmu

3、chtelevisionatothertimesduringtheweek・Thismeansthetelevisionnctworksareabletoselladvertisingtimeatrelativelyhighpricesduringwhatnormallywou1dbedeadtimeforprogramming.Mediacorporalionsalsousesportstoattractcommercialsponsorsthatmighttaketheiradvertisingdollars

4、elsewhereiftelevisionstationsdidnotreportcertainsports.Thepeopleintheadvertisingdepartmentsofmajorcorporationsrealizethatsportsattractmaleviewers.Theyalsorealizethatmostbusinesstravelersaremenandthatmanymenmakefamilydecisionsonthepurchasesofcomputers,carsandl

5、ifeinsurance・Golfandtennisarespecialcasesfortelevisionprogramming.Thesesportsattractfewviewers,andtheratings（收视率）areunusuallylow・However,theaudieneeforthesesportsisattractivetocertainadvertisers.ItismadeupofpeoplefromthehighestincomegroupsintheUnitedStates,in

6、cludingmanylawyersandbusinessmanagers.Thisiswhytelevisionreportingofgolfandtennisissponsoredbycompaniessei1inghigh-pricedcars,businessandpersonalcomputers,andhoiidaytrips.Thisisalsowhythenetworkscontinuetocarrytheseprogramsregardlessoflowratings・Advertisersar

7、ewillingtopayhighfeestoreachhigh-incomeconsumersandthosemanagerswhomakedecisionstobuythousandsofucompanycars"andcomputers・Withsuchviewers,theseprogramsdon，tneedhighratingstostayontheair.1.Televisionsportprogramsonweekendafternoons.A.resultinmoresporteventsget

8、moreviewerstoplaysportsC・makemorepeopleinterestedintelevisionD.bringmoremoneytothetelevisionnetworks1.Whywouldweekendafternoonsbecomedeadtimewithoutsportprograms?A.Becausetherewouldbefewv