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ID:43221466
大小:673.00 KB
页数:27页
时间:2019-10-04
《管理学原理Ch7 strategic management》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Chapter7STRATEGICMANAGEMENTLearningObjectivesYoushouldlearnto:-Explaintheimportanceofstrategicmanagement–Describethestepsinthestrategicmanagementprocess–ExplainSWOTanalysis–Differentiatecorporate-,business-,andfunctional-levelstrategies–Explainwhatco
2、mpetitiveadvantageisandwhyit’simportanttoorganizations-Describethefivecompetitiveforces–Identifythevariouscompetitivestrategies1TheImportanceOfStrategicManagementOrganizationsvaryinhowwelltheyperformbecauseofdifferencesintheirstrategiesandcompetitive
3、abilities.Strategicmanagementiswhatmanagersdotodeveloptheorganization’sstrategies.WhatIsStrategy?“Strategos”将军;对战争形势做出的全局谋划Asetofmanagerialdecisionsandactionsthatdeterminesthelong-runperformanceofanorganizationSTRATEGYMEANSPERFORMINGDIFFERENTACTIV
4、TIESORSIMILARACTIVITIESINDIFFERENTWAYSGARYHAMELPorterCompetitivestrategyisaboutbeingdifferent.Itmeansdeliberatelychoosingadifferentsetofactivitiestodeliverauniquemixofvalue.SouthwestAirlinesservesprice-andconvenience-sensitivetravelersLevelsofOrganiz
5、ationalStrategyWhyisstrategicmanagementimportant?–Canmakeadifferenceinhowwellanorganizationperformscompanieswithformalstrategicmanagementsystemshavehigherfinancialreturnsthancompanieswithnosuchsystem-Helpmanagersbettercopewithuncertainenvironment-Coo
6、rdination-Involvedinmanyofthedecisionsthatmanagersmake–importantinprofitandnot-for-profitorganizations2TheStrategicManagementProcess2.1.IdentifyingtheOrganization’sCurrentMission,Objectives,andStrategies–mission-statementofthepurposeofanorganizatione
7、Bay:tobuildanonlinemarketplacethatenablespracticallyanyonetotradepracticallyanythingalmostanywhereintheworldPhilip:tobetopperformerineverythingHonda:tobesecondFordTheBodyShopNaturalingredients,recyclablepackaging,noanimaltesting,percentageofprofitsdo
8、natedtocharitableorgs.,promotesaidsawareness.Sourcedfromdevelopingcountrieswithadequateremuneration.OurReasonforBeingACompanywithaDifferenceTodedicateourbusinesstothepursuitofsocialandenvironmentalchange.Tocreativelybalancethefinancialandhumanneedsof
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