组织策略决定了资讯系统

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1、ManagementInformationSystemsOrganizationalStrategy,InformationSystems,andCompetitiveAdvantageChapter3ThisCouldHappentoYouMarketingDirectorneedstowritememotoherbossExplainhowblogwouldprovideacompetitiveadvantageWillbeusedtojustifyexpensetohismanager2StudyQuestionsQ1.Howdoesorganizationalstrategydete

2、rmineinformationsystemsstructure?Q2.Whatfiveforcesdetermineindustrystructure?Q3.Whatiscompetitivestrategy?Q4.Whatisavaluechain?Q5.Howdovaluechainsdeterminebusinessprocesses?Q6.Howdoinformationsystemsprovidecompetitiveadvantages?3Q1.OrganizationalStrategyDeterminesorganization’sgoalandobjectivesDeve

3、lopedfromorganizationalstructureCreatesthevaluechainfororganizationEstablishesthestructure,features,andfunctionsofinformationsystems4組織策略決定了資訊系統5Q2.WhatFiveForcesDetermineIndustryStructure?Porter’sfivecompetitiveforces:BargainingpowerofcustomersThreatofsubstitutionBargainingpowerofsuppliersThreatof

4、newentrantsRivalryamongexistingfirms6Porter’sFiveForcesFigure3-27ExampleofFiveForcesFigure3-38Q3.WhatIsCompetitiveStrategy?Organization’sresponsetostructureofitsindustryPorteridentifiedfourcompetitivestrategies:CostleadershipacrossindustryCostleadershipfocusedonparticularindustrysegmentDifferentiat

5、ionacrossindustryDifferentiationfocusedonparticularindustrysegmentPortersaysgoals,objectives,culture,andactivitiesmustbeconsistentwithstrategy9波特的四個競爭策略10Q5.WhatisaValueChain?Networkofvalue-creatingactivitiesPrimaryactivitiesSupportactivitiesLinkages11GenericValueChainModelFigure3-512PrimaryActivit

6、iesFiveactivitiesInboundlogisticsOperationsOutboundlogisticsMarketingandsalesServiceStagesaccumulatecostsandaddvaluetoproductNetresultistotalmarginofchain13價值鏈裡的主要活動14SupportActivitiesFouractivitiesFirminfrastructureHumanresourcesTechnologicaldevelopmentProcurementContributeindirectlytoproduction,s

7、ale,andserviceAddvalueandcostsProducemarginthatisdifficulttocalculate15LinkagesInteractionsacrossvalueactivitiesSourcesofefficienciesReadilysupportedbyinformationsystemsReduceinventorycosts16Q5.BusinessProc