大学核心商务英语读写教程第2册UNITTHREEFRANCHISESANDCHAINSTORES

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1、UNITTHREEFRANCHISESANDCHAINSTORESbackgroundinformation1detailedexplanationofTextA2detailedexplanationofTextB3detailedexplanationofTextC4www.thmemgallery.comCompanyLogoHoneyDewDonuts1.BackgroundInformation2.IntroductiontotheText3.BusinessTerms4.WordsandExpressions5.NotestotheTextTextAwww.thmemgalle

2、ry.comCompanyLogo1.BackgroundInformationTherearevariouskindsofeconomicoperatingforms.Thetypicaloneisachainoperation.Thechainoperationisabusinessorganizationandmanagementsystem.Itreferstothemanagementofsimilargoodsorservicesofseveralenterpriseswhichformaconsortiumincertainformsandinoverallplanning,c

3、onductspecializationindivisionoflaborbasedontheimplementationofcentralizationmanagement,independentbusinessactivitiescombinedintooverallscaleoperation,thusrealizingthescalebenefits.Chainoperationincludesthreetypes:regularchainsandfranchisesandfreechains.www.thmemgallery.comCompanyLogo2.Introduction

4、totheTextTextAmainlyintroducesthehistoryofDickBowen,founderandpresidentofHoneyDewAssociates,hisfranchisingstoresandhisbusinessideasaswellastheprincipalelementsofhissuccess.www.thmemgallery.comCompanyLogo2.IntroductiontotheText本商务语篇以说明文为主体，具体地介绍了蜜露面包圈的创始人兼总裁迪克·勃文的创业史，带领读者一同经历了他的第一家商店的创业过程，走过一系列特许经营店

5、加盟的脚步，体验他最为核心的商业理念。文章以蜜露面包圈为背景介绍了成功经营连锁店的重要因素，商店选址、产品设计推销、项目计划、客户购买力，以及市场营销，双向沟通，市场研发，每一点都是促使商业成功而不能不慎重考虑的关键因素。文章先举例后分析，层层深入，条理清晰，简洁轻快的语言让读者在理解上更感轻松。文体特征分析www.thmemgallery.comCompanyLogo3.BusinessTermsBuyingPowerBuyingPoweristhemoneyaninvestorhasavailabletobuysecurities.Inamarginaccount,thebuyingpo

6、weristhetotalcashheldinthebrokerageaccountplusmaximummarginavailable.MarketingMarketingistheprocessofperformingmarketresearch,sellingproductand/orservicestocustomersandpromotingthemviaadvertisingfurtherenhancesales.Itgeneratesthestrategythatunderliessalestechniques,businesscommunication,andbusiness

7、developments.Itisanintegratedprocessthroughwhichcompaniesbuildstrongcustomerrelationshipsandcreatevaluefortheircustomersandforthemselves.www.thmemgallery.comCompanyLogo4.WordsandExpressions(ofacommodity)not