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1、小家电市场分析一、简介Asmallapplianceorsmalldomesticapplianceisaportableorsemi-portablemachines,generallyusedontable-tops,counter-tops,orotherplatforms,toaccomplishahouseholdtask.Examplesineludemicrowaveovens,toosters,humidifiers,andcoffeemakers.Theycontrastwithmajorapplianccs(British"whitegoods")，suchasther
2、efrigeratorandwashingmachine,whichcannotbeeasilymovedandaregenerallyplacedonthefloor.Smallappliancesalsocontrastwithconsumerelectronics(British"browngoods")whichareforleisureandentertainmentratherthanpurelypracticaltasks.小型家电或小型家用电器是便携式或相对便携式机器，一般用于台面、柜面或其它平台上，完成家庭活动。例如包括微波炉、烤面包机、加湿器、和咖啡机。他们与大家电(英
3、国的“whitegoods”)相反,如冰箱和洗衣机,不能轻易移动，一般放在地板上。小家电也与小型消费累电子产品(英国的“棕色商品”)不同，他们用來休闲和娱乐，而不是用于纯粹的家庭工作生活。Somesmallappliancesperformthesameorsimilarfunctionastheir1argercounterparts.Forexample,atoasterovenisasmal1applianccthatperformsasimilarfunctionasanoven.Smallappliancesoftenhaveahomeversionandacommercialv
4、ersion,forexamplewaffleirons,foodprocessors,andblenders.Thecommercial,orindustrial,versioniscontinuouslyinarestaurantorotherdesignedtobeusednearlysimilarsetting.Commercialapplianccsarctypicallyconncctcdtoamorepowerfulelectricedoutlet,arelargerandstronger,havemoreuser-serviceableparts,andcostsignif
5、icantlymore.一些小家电的功能与其较大的同类产品相同或类似。例如，吐司机是一种能够像烘箱一样执行类似功能的小家电。小家电通常具有家庭版和商业版，例如华夫饼机，食品加工机和搅拌机。商业或工业版本被设计为在餐馆或其他类似的环境中几乎不停的连续使用。商业电器通常连接到功率更高的电源插座，具有更多的用户可维修部件，成本更高。2.分类与举例Cooking,Heating,suchasonahotplatcorwithasuchasanelectricheatermicrowaveovenCooling,suchasairconditioningorafanLighting,usinglig
6、htfixturesBcvcragc-making,suchaselectrickettles,coffeemakersoricedtea~makers烹饪，如电饼铛或微波炉加热，如电加热器冷却，如空调或风扇照明，使用灯具烧烤加湿饮料制造，如电热水壶，咖啡机或制冰机Breakdownofglobalmarket*■Cookware.Homecare.Personalcare■Homecomfort.ElectricalcookingFoodpreparationBeveragepreparation■Linencare图1各类家庭用品在全球市场的份额3•价格Smal1appliancesc
7、anbeveryinexpensive,suchasanelectriecanopener,hotpot,toaster,orcoffeemakerwhichmaycostonlyafewU.S.dollars,orveryexpensive,suchasanelaborateespressomaker,whichmaycostseveralthousandU.S.dollars.Mosthomesindeveloped
