汪曼毕业论文

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1、TrendofAmericanMassMediaViewedfromtheComparisonbetweenNewMediaandTraditionalMediaAThesisPresentedtotheFacultyofTheSchoolofEnglishStudiesTianjinForeignStudiesUniversityInPartialFulfillmentoftheRequirementfortheDegreeBachelorofArtsbyWangManApril,2010ContentsAbstract(i

2、nChinese)IAbstract(inEnglish)IIChapterI.Introduction1A.Significanceofthestudy1B.Thesisstatement2C.Organizationofthepaper3ChapterII.Literaturereview3A.Traditionalmedia3B.Newmedia4C.Mediaconvergence5ChapterIII.Comparisonbetweentraditionalmediaandnewmedia6A.Characteris

3、ticsoftraditionalmedia6B.Characteristicsofnewmedia10ChapterIV.PresentstateandfuturetrendofAmericanmassmedia16A.PresentstateofAmericanmassmedia17B.Mediaconvergence・thetrendofAmericanmassmedia18C.Sampleanalysis20ChapterV.Conclusion21A.Summaryofthestudy22B.Someperspect

4、iveforfurtherresearch23WorksCited25摘要近年来，以网络媒体和手机媒体为代表的新媒体迅速发展，对报纸、广播和电视等传统媒体的生存与发展造成了极大冲击。在此背景下，本文回顾相关文献资料，通过对新媒体和传统媒体各自特点的分析及其优劣势对比研究，并结合美国媒体业发展现状，大胆预测美国媒体业的发展趋势将是新媒体与传统媒体优势互补，融合发展。关键词：传统媒体；新媒体；网络媒体；特点；媒体融合AbstractInrecentyears,newmedia,representedbyonlinemediaand

5、mobilemedia,witnessedarapiddevelopment,andposedagreatthreattotraditionalmedia9ssurvivalanddevelopment.Underthisbackground,thispaperattemptstoexplorethecharacteristicsoftraditionalmediaandnewmediaandgiveadeepanalysisofthepresentstateofAmericanmassmedia.Throughtherese

6、arch,itcanbepredicted(hatmediaconvergencewillbeaninevitabletrendofAmericanmediaindustry.Keywords:traditionalmedia;newmedia;onlinemedia;characteristics;mediaconvergenceChapterI.IntroductionA・SignificanceofthestudySincethelate20thcentury,newmediawentthrougharapiddevel

7、opment."Accordingtorelevantstudy,theaverageincreasingrateoftheglobalnewmediaindustryreached20%in2007"(Gao14).Withthepopularityofbroadbandnetwork,in-depthapplicationofWeb2.0technologyandtherapiddevelopmentofwirelesscommunicationtechnology,itcanbepredictedthatnewmedia

8、willhaveabroaderspacefordevelopmentinthefuture.Therefore,it'sofgreatimportancetohaveadeepstudyofthecharacteristicsofnewmedia.Theresearchon