物流战略【外文翻译】

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1、外文翻译原文LogisticalStrategyMaterialSource:SpringerScienceAuthor:WayneL．Winston1TheMissionofLogisticsManagementItwillbeapparentfromthepreviouscommentsthatthemissionoflogisticsmanagementistoplanandco-ordinateallthoseactivitiesnecessarytoachievedesiredlevelsofdeliveredserviceandqualityatlowestpossible

2、cost.Logisticsmustthereforebeseenasthelinkbetweenthemarketplaceandtheoperatingactivityofthebusiness.Thescopeoflogisticsspanstheorganization,fromthemanagementofrawmaterialsthroughtothedeliveryofthefinalproduct.Figure1.1illustratesthistotalsystemsconcept.Logisticsmanagement,fromthistotalsystemsvie

3、wpoint,isthemeanswherebytheneedsofcustomersaresatisfiedthroughtheco-ordinationofthematerialsandinformationflowsthatextendfromthemarketplace,throughthefirmanditsoperationsandbeyondthattosuppliers.Toachievethiscompany-wideintegrationclearlyrequiresaquitedifferentorientationthanthattypicallyencount

4、eredintheconventionalorganization.Forexample,formanyyearsmarketingandmanufacturinghavebeenseenaslargelyseparateactivitieswithintheorganization.Atbesttheyhavecoexisted,atworsttherehasbeenopenwarfare.Manufacturingprioritiesandobjectiveshavetypicallybeenfocusedonoperatingefficiency,achievedthroughl

5、ongproductionruns,minimizedset-upsandchange-overandproductstandardization.Ontheotherhandmarketinghassoughttoachievecompetitiveadvantagethroughvariety,highservicelevelsandfrequentproductchanges.Intoday'smoreturbulentenvironmentthereisnolongeranypossibilityofmanufacturingandmarketingactingindepend

6、entlyofeachother.Theinternecinedisputesbetweenthe'barons'ofproductionandmarketingareclearlycounter-productivetotheachievementofoverallcorporategoals.Itisnocoincidencethatinrecentyearsbothmarketingandmanufacturinghavebecomethefocusofrenewedattention.Marketingasaconceptandaphilosophyofcustomerorie

7、ntationnowenjoysawideracceptancethaneverinthewesternworld.Itisnowgenerallyacceptedthattheneedtounderstandandmeetcustomerrequirementsisaprerequisiteforsurvival.Atthesametime,inthesearchforimprovedcost9competitivenessmanufactu