发展一个营销计划【外文翻译】

《发展一个营销计划【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、外文翻译原文DevelopingAMarketingPlanMaterialSource:HudsonValleyBusinessJournalAuthor:Hoag,RisaBIntroductionE-marketingmeansusingdigitaltechnologiestohelpsellyourgoodsorservices.Thesetechnologiesareavaluablecomplementtotraditionalmarketingmethodswhateverthesizeofyourcompanyoryourbusinessmodel

2、.Thebasicsofmarketingremainthesame-creatingastrategytodelivertherightmessagestotherightpeople.Whathaschangedisthenumberofoptionsyouhave.Thoughbusinesseswillcontinuetomakeuseoftraditionalmarketingmethods,suchasadvertising,directmailandPR,e-marketingaddsawholenewelementtothemarketingmix.

3、Manybusinessesareproducinggreatresultswithe-marketinganditsflexibleandcost-effectivenaturemakesitparticularlysuitableforsmallbusinesses.Thisguidedescribeshowtodevelopane-marketingplanandprovidesguidanceonimplementingthatplanandmonitoringitseffectiveness.Thebenefitsofe-marketingE-market

4、inggivesbusinessesofanysizeaccesstothemassmarketatanaffordablepriceand,unlikeTVorprintadvertising,itallowstrulypersonalisedmarketing.Specificbenefitsofe-marketinginclude:•Globalreach-awebsitecanreachanyoneintheworldwhohasinternetaccess.Thisallowsyoutofindnewmarketsandcompetegloballyfor

5、onlyasmallinvestment.•Lowercost-aproperlyplannedandeffectivelytargetede-marketingcampaigncanreachtherightcustomersatamuchlowercostthantraditionalmarketingmethods.•Trackable,measurableresults-marketingbyemailorbanneradvertisingmakesiteasiertoestablishhoweffectiveyourcampaignhasbeen.Youc

6、anobtaindetailedinformationaboutcustomers'responsestoyouradvertising.•24-hourmarketing-withawebsiteyourcustomerscanfindoutaboutyour9productsevenifyourofficeisclosed.•Personalisation-ifyourcustomerdatabaseislinkedtoyourwebsite,thenwheneversomeonevisitsthesite,youcangreetthemwithtargeted

7、offers.Themoretheybuyfromyou,themoreyoucanrefineyourcustomerprofileandmarketeffectivelytothem.•One-to-onemarketing-e-marketingletsyoureachpeoplewhowanttoknowaboutyourproductsandservicesinstantly.Forexample,manypeopletakemobilephonesandPDAswherevertheygo.Combinethiswiththepersonalised