旅游体验,旅游产品,营销模式【外文翻译】

旅游体验,旅游产品,营销模式【外文翻译】

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时间:2017-08-05

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1、外文翻译原文Travelexperience,travelproduct,tourismproductdevelopmentMaterialSource:TheRoyalSocietyAuthor:Antoinette.MichaelInhis"StudiesTourism",hethoughtthatexperienceasatravelexperience,shouldhavetoexperienceallthenaturalimplication,butshouldalsoincludethemeaningoftourismitself.Thisisdifferentfromo

2、therindustriestoprovidetravelexperiencetheessenceoftheexperience.Whentouriststravelexperienceistoemotional,physical,intellectualoreventhespiritofaparticularlevel,resultinginhismindthegoodfeelingthattouriststothetourismenterprisestoprovidesomeofthetourismgeneratedbytheintrinsicstimulusresponse.I

3、tisabletomeettheemotionalneedsoftourists,products,servicesandatmosphereofthecomplex,touristexperienceisthecoreofpsychologicalfeelings,existinthemindsofconsumers,isitsphysical,emotional,intellectualparticipationinincome,apartfromforeigntourists,andotherscannotunderstand.Fromtheperspectiveoftouri

4、smconsumers,tourists,travelexperienceis"consumed"(buyingandexperience)atourismproduct"experience"-thegoodfeelings.Travelexperienceistomeettheemotionalneedsoftouristsbasedmarketingofferings,istolettouristsinthetourismprocessfrompersonalexperience,resultinginfeelings,leavingtheimpressionthattheex

5、citementofaspecialservicemode.Travelexperienceisthedemand,andthisdemandishiddeninpeople'sminds,isrecessive,tourismenterprisesneedtocreate,tomakeitexplicit.Thecoreessenceistohelpalltravelerstoreachtherealloftyrealmofself-realization.Entertainmentexperienceforthosebasedtourismproducts,suchastheme

6、parks,fitnesssportssites,amusementparksandmoviesuchastheuseofthismodelismoresuitable.Shenzhen's"HappyValley"isthatthedomesticentertainmentexperiencetodogoodexample.GoldmineinthetownofHappyValleyintheentertainment,goldisadepartmentinNorthAmerica200yearsagoadreamofmanypeople'sgoldrushtownoftheenv

7、ironmentasthetheme,designagoldmine,goldcamp,goldminingrivercarthere,sotoGoldhere,excitedvisitors.Herevisitorsrelaxedmood,physicalandmentalfeelingsofapleasant,soheretheyare5reluctanttoleave.AestheticsMarketingtomeetpeople'saestheti

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