新编研究生综合英语教程TEXT7.ppt

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1、新编研究生综合英语教程AdvancedEnglishforGraduateStudents:GeneralSkills&AcademicLiteracyUnitSevenManagementTextALeadershipStrategy:JackWelchorNapoleonBonaparte?Strategyisaboutdetailedplanning:abattleofwitsbetweentheleader/managerandwhateverforcesheorsheispittedagainst.Evenrelativ

2、elysimplebusinessinitiativesrequirestrategicthinking---theneedtoactinawaythatmovesyouclosertothefinalgoal,ratherthaninawaythatmerelysolvestheimmediateproblem.Leadershipistheartandscienceofgettingthingsdonethroughpeople.Agreatleaderdecidesthedirectionofeffortsandthelife

3、ordeathofacompanyoranation.ThroughtheanalysisofstrategiesemployedbyJackWelch,OverviewthefirstCEOoftheworldandNapoleonBonaparte,oneofthegreateststrategicthinkersofhistory,theauthorshowsusthesignificantrolestrategyplaysinbusinessesandbattlesandstressesthefactthatifthegra

4、ndstrategyisright,thenpotentialvictoryisstillinthedetail,butwithoutbrilliantconceptionandflawlessplanning,theminorstrategiesthatyouemployinpursuitoftheoverallgoalwillfail.BackgroundInformationPre-readingQuestionsTextALeadershipStrategy:JackWelchorNapoleonBonaparte?Voca

5、bularyExercisesTextALeadershipStrategy:JackWelchorNapoleonBonaparte?Contents1.Informationabouttheauthor2.InformationaboutJackWelch3.InformationaboutNapoleonBonaparteBackgroundInformationTextExplanation&TranslationOrganizationoftheTextTextALeadershipStrategy:JackWelchor

6、NapoleonBonaparte?l.ComprehensionIIWordStudyIIIClozeVWritingExercisesIVTranslationJonathanGiffordisalecturerofEuropeanCommunicationsSchool,authorofMarshallCavendishBusiness.Background1.Informationabouttheauthor:.Background2.InformationaboutJackWelch(1935-)Americanbusin

7、essexecutive,authorandchemicalengineer.HewaschairmanandCEOofGeneralElectricbetween1981and2001.DuringhistenureatGE,thecompany’svalueroseby4000%.In2006,Welch’snetworthwasestimatedat$720million.WhenheretiredfromGEhetookaseverancepaymentof$417million,thelargestsuchpaymenti

8、nhistory.:.Background3.InformationaboutNapoleonBonaparte(1769-1821)NapoleonBonapartewasaFrenchmilitaryandpoliticallea