BEC高级真题口语总结.doc

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1、重要性——如何——涉及因素beofgreatimportancetakeintoconsiderationbenecessarytoshouldbeconsidered[first---besides而且、此外---inaddition另外ontopofthat除此之外、更严重的是]Strategies:1.theimportanceof…,就可以问how如：Customerpayments:theimportancetoacompanyofensuringthatcustomerspayontime.提问：Howcanacompanyensurethatcustomersp

2、ayontime?2.howto…,就可以问why如：HumanResources:howtointroducenewstaffeffectivelytoacompany’sofficepractices提问：Doyouthinkitimportant/necessary/essentialtointroducenewstaffeffectivelytoacompany’sofficepractices?Why?或Whydoyouthinkitimportantfornewstafftogetfamiliarwiththecompany’sofficepractices?3.

3、thefactorsinvolvedin…,就可以问what如：Informationtechnology:thefactorsinvolvedinsuccessfullydeliveringservicesviatheinternet提问：Whataretheotherfactorsyoucanthinkoftodeliverservicesviatheinternetsuccessfully?v公司利益相关者l顾客CustomerRelations:howtomaintaincustomerinterestinacompany’sproducts　　Asisknowtoa

4、ll,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.　　First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurre

5、ntcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransaction

6、swiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.　　Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.Ø重视顾客2.1The

7、importanceofmakingcustomersfeelvalued----maintainthecustomer’sloyaltytoyourproductssothatyoucanfurtherstrengthenyourcompany’scustomerbase.----valuedcustomersoftenpaytheirattentiontoyourcompany’sdevelopmentandtheywouldliketogiveyousomeadviceorsuggestionsw