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1、AbstractAbstractTeaching-instrumentisanimportantschoolconditionsandeducationaltechnology,whichistheimportantguaranteetorealizethemodernizationofeducation.ThedevelopmentofTeaching-instrumentproductionofinnovativeteachinginstrumentandequipmentofacountry'seducationalundert
2、akingsandindustriesareveryimportant.XEducation&TechnologyGroupisthestrategyoftalentstosupporttherapiddevelopmentofXcomponent.TheteachingproductsBusinessUnitwhichistheUnitofXEducation&TechnologyGroup.Andthedevelopment,production,saleisthemainbusinessforindustryofteaching
3、andtrainingequipment.Therateofdeclineinurgentsituationoftheincreasinglyfiercemarketcompetitionandprofit,teachingproductBusinessUnitofXcompany'sexistingbusinessstructureleadstothecompany'scurrentcompetitivenessgraduallyweakened,thefuturedevelopmentdirectionofuncertain,fo
4、rmingabottleneckrestrictingthedevelopmentofenterprises.Inthispaper,throughtheanalysisoftheteachingsituationandenvironmentalproductsdivision,totheenterprisemarketingmanagementtheoryasafoundation,comprehensivestudyoftheteachingdepartment,carriesontheelaborationfromfourasp
5、ectsofpolitics,economy,culture,technologydepartmenttotheenterprisemacroenvironment,externalpressureofcompetitionanalysisusingfiveforcesmodelofMichaelPotter'sofficetheindustryoftheenterprise,atthesametimefromthemarket,technology,talentandinternalresourcesoftheenterpriseo
6、bjectively,thenusingSWOTanalysistheadvantagesanddisadvantagesoftheenterprise.Howtocarryontheinvestigationandanalysisofafullrangeofteachinginstrumentindustryandlookingforwardthecompanyshouldadoptdifferentiationcompetitivestrategy,formulatepracticalandeffectivebusinessdev
7、elopmentplanandmarketingstrategy.Methodforanalysisofthetopicsselectavarietyofmarketingstrategy,theoreticalresearchandinnovationoftheintelligentteachinginstrumentmarketingmode,toacertainextenttheenterprisemarketingstrategytheory.Xcompanytocarryontheanalysisfromthemacroen
8、vironmentoftheindustry'scurrentsituationandthebusiness,todevelopanddesignXcompanydivisionbusinessmarketingstra
