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1、Unit1职业综合英语1ENGLISHFORCAREERSUnit1Organization新职业英语ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6Warm-1Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany____________________
2、___JapanUSACarCompanies______________________GermanyUSAFrance______________________RepublicofKoreaP.R.ChinaFinlandSupermarketCompaniesMobilePhoneCompaniesWarm-2Task2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,Panasonic,Philips…Lenovo,Apple,IBM,Sony…Li-Ning
3、,Adidas,Nike,Reebok…logoWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimages
4、usuallyaredifferentfromothers’inasimilarmarket.CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationa
5、lcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.CompanyintroductionMetroAG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelarges
6、tinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.CarrefourS
7、AisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.CompanyintroductionSamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEng
8、ineering&Construction.LenovoGroupLimitedisChina’slarge
