高一英语Advertising课件2.ppt

《高一英语Advertising课件2.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit1AdvertisingProjectDoyouhaveanyideaofthetopfiveadsgroupsintheworld?1奥姆尼康(Omnicom)2WPP集团3IPG(InterpublicGroup)4阳狮(PublcisGroup)5电通(Dentsu)TrytofindoutthemainideaofeachparagraphreadingParagraph1:Paragraph2:Paragraph3:Paragraph4:thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetarg

2、etaudiencewhattheadcampaignsayshowtoreachtheaudience.Discussion1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatshouldyouradvertisingcampaignbebasedon?DiscussionAnadcampaignisanorganizedprogrammeofadvertis

3、ementsusingvarioustypesofadstoaparticularaudience.Acleargoalandtargetaudience.Becausetherightmessageneedstobecreatedforrightpeople.Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.LanguagePointsdeterminev.决定,确定,测定,使下定决心定日期：determinedeterminethedateThesizeofyourfeetdetermines

4、thesizeofyourshoes.你两足的大小决定了你鞋的大小。sth.todosththat/wh-Haveyoudeterminedwhereyouaregoingtospendtheholiday?你已决定在哪儿度假？determinetodosth.=bedeterminedtodosth.=makeupone’smindtodosth.下决心做…self-determinev.自主,自决self-determinationn.自主,自决(权)appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealto

5、you?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时，不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.thewaytheaudiencewillreact观众们反应的方式，其中theaudiencewillreact是定语从句来修饰先行词theway。在定语从句中如果先行词是theway后面的定语从句可以用that或者

6、inwhich来引导，或者省略。做某事的方法:awaytodosthawayofdoingaway+定语从句（that/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodway__________peoplecanexperiencenature.inwhich又如：1.Idon’tlikethewaythat(inwhich)youtalkedwithyourparents.2.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhi

7、chkindsofadsreachthatparticulargroupbest.Thewritingfeaturesofahandoutinclude:1.briefintroductionofsubject2.supportingdetails3.conclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhi