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1、CreatingEffectiveProposalsUtilizingProposalGraphicsCONSULTINGWhatareProposalGraphics?They’reworth1,000wordswhenusedproperlyandeffectivelyGreatforpageconstraintsTheyshowspatialrelationshipsTheybreakupmonotonoustextTheyconveyinformationquicklySomeevaluatorsfocusprimarilyongraphi
2、csWhatGraphicsRepresentArchitectures(1-3)Technicaldiagrams,networktopologies,etc.ProcessesandMethodologies(4-9)Managementprocedures,testingprocesses,KPMGmethodologies,etc.Relationships(10-11)Organizationalcharts,reportingstructuresStatisticsandRelatedInformation(12-19)Revenuef
3、iguresStaffbreakdownbyskillarea/degreeGraphicalElementsBackgroundActionCaptionsTitleFigureNumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“KeyFeatures”PhotosIllustrationsGraphicsDevelopmentProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Sta
4、rtingPointPlacement/Size(Mockup)DraftGraphicalElementsActionCaptionReview-Istheoriginalmessageclear?Refine(oftengothroughseveraliterations)ReviewagainActionCaptionsEffectiveforconveyingamessageandreinforcingathemeShouldbeinformativeandpositiveShouldtellthereaderwhattoconcludef
5、romthegraphic,andnotservesolelyasatitleBadExample:“ProjectSchedule.”GoodExample:“KPMG’sprojectscheduleacceleratesdeliveryby3monthsduetotheuseofCOTSsoftware.”SymptomsofBadGraphicsToomuchtext(1,4)Toomuchwhitespace(14,17,19)Noclearmessage(1,3,4)Noclearentrypoint(1,3,4,9)Excessive
6、useof“red”-soundsanalarmPoorbalance/symmetry(19)Poorshading/contrast(2,9,17)Noconsistency(4,10)TipsandPointersClearMessage(12)5-7SecondTest(15)FlowandEntryPoint(5)Left-to-right,top-to-bottom,orcenteroutOrganization(2)Balance/Symmetry(6,10)AppropriateSize(2,8,16)UseShadingtoPro
7、videContrast(1,8)MoreTipsandPointersConsistencyFonts,shading,shapes,pictures/images,verbtense,capitalization,arrows,titles,clip-art/diagrams,photosGraphicsshouldbeconservativeandprofessional,notflashyGraphicscanandshouldreinforcethetextCheckreferencesforaccuracyPageshouldlookt
8、hesameupsidedown(12)Checkspelling/grammar(4)AnyQuestions?Carl
