资源描述:
《国际商务英语论文.doc》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、BUSINESSCASESTUDYINGThistimethetwogroup'staskistheestatewhichisTrump'smostfamiliararea.Eachgroupwasdistributedahousewhichneedtodecorateandwasgiven20000dollars.Andthehousewithmoreincreasingvaluewillwin.Inordertoincreasethedifficulty,Trumpinvitedfourpeoplewhoweref
2、iredatfirst.NextJwillanalyzethisbusinesscasefromtwoinspects,theSWOTanalysisandthesummary.TheSWOTAnalysis1.StrengthsTheadvantageofboththewinningteamandthelosingteamhavetheconsciousnessoffindingagoodestatecontractoratfirst.Thisisthemostsignificantpointinthewholepr
3、oject.Also,theoriginalgroupersandtheoncefiredgrouperscouldgetinvolvedinothersassoonaspossible.2.Weakness.Thelosingteamhavemuchmoredisadvantages.First.itisduetothelazyofthecontractorthatcausesRaj'steamfailed.Eventhoughthecontractorseemedtobefine,theydidn'tgetinvo
4、lvedinthewholeproject.Incontrast,thewinningteamseemedtobesagacious.Theyfoundaestatecontractorwhentheyweretalkingwiththeestatecontractorwhichhelpedthemwintheevent.Second,themembersofthelosingteamaretooself-centeredfortheirnotlisteningtoothersproposalsandstubbornl
5、ythinkingthattheyareright.Theteamleaderstubbornlythoughtthathewasrightandmadethefourroomsintothreerooms.Third,theyarefilledwithhurryandirrational.Inordertocleantheroomassoonaspossible,theythrewthegarbagefromupstairs.However,thedecorationdicingfinishatlast.Thevit
6、alimportanceisthatthetoiletwasunfinishedandallthedecorationwasinamess.Last,theyarelackofresponsibility.Whentheywereinthemeetingroom,theywereonlytoputthefailureblameonothers.Onthecontrary,thewinningteamseemstohavefewdisadvantages.First,duetothefiredmemberjoinedin
7、theevent,theyseemedtobedisunityandpositiveatfirst.However,whentheyfoundthecontractor,everythingseemedtobefine.Second,theprogressofthedeveloperwassoslowthatcausesthewholeteamwasinattentive.Third,theteamleaderwaslackofexperience.Shedidn'thavetheexperienceofbeingal
8、eadersothatshedidn'tknowhowtoleadateam.3.OpportunityThewinninggrouphavetheopportunityoffindingthecontractor.Bothteamswerefacedtheproblemofthecontractorsinthebeginning