国际商务英语论文.doc

国际商务英语论文.doc

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时间:2020-03-29

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1、BUSINESSCASESTUDYINGThistimethetwogroup'staskistheestatewhichisTrump'smostfamiliararea.Eachgroupwasdistributedahousewhichneedtodecorateandwasgiven20000dollars.Andthehousewithmoreincreasingvaluewillwin.Inordertoincreasethedifficulty,Trumpinvitedfourpeoplewhoweref

2、iredatfirst.NextJwillanalyzethisbusinesscasefromtwoinspects,theSWOTanalysisandthesummary.TheSWOTAnalysis1.StrengthsTheadvantageofboththewinningteamandthelosingteamhavetheconsciousnessoffindingagoodestatecontractoratfirst.Thisisthemostsignificantpointinthewholepr

3、oject.Also,theoriginalgroupersandtheoncefiredgrouperscouldgetinvolvedinothersassoonaspossible.2.Weakness.Thelosingteamhavemuchmoredisadvantages.First.itisduetothelazyofthecontractorthatcausesRaj'steamfailed.Eventhoughthecontractorseemedtobefine,theydidn'tgetinvo

4、lvedinthewholeproject.Incontrast,thewinningteamseemedtobesagacious.Theyfoundaestatecontractorwhentheyweretalkingwiththeestatecontractorwhichhelpedthemwintheevent.Second,themembersofthelosingteamaretooself-centeredfortheirnotlisteningtoothersproposalsandstubbornl

5、ythinkingthattheyareright.Theteamleaderstubbornlythoughtthathewasrightandmadethefourroomsintothreerooms.Third,theyarefilledwithhurryandirrational.Inordertocleantheroomassoonaspossible,theythrewthegarbagefromupstairs.However,thedecorationdicingfinishatlast.Thevit

6、alimportanceisthatthetoiletwasunfinishedandallthedecorationwasinamess.Last,theyarelackofresponsibility.Whentheywereinthemeetingroom,theywereonlytoputthefailureblameonothers.Onthecontrary,thewinningteamseemstohavefewdisadvantages.First,duetothefiredmemberjoinedin

7、theevent,theyseemedtobedisunityandpositiveatfirst.However,whentheyfoundthecontractor,everythingseemedtobefine.Second,theprogressofthedeveloperwassoslowthatcausesthewholeteamwasinattentive.Third,theteamleaderwaslackofexperience.Shedidn'thavetheexperienceofbeingal

8、eadersothatshedidn'tknowhowtoleadateam.3.OpportunityThewinninggrouphavetheopportunityoffindingthecontractor.Bothteamswerefacedtheproblemofthecontractorsinthebeginning

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