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1、Enquiries&RepliesLearningObjectivesthedefinitionofanenquiry;theclassificationofenquiries;guidelinesforwritingenquiriesandreplies;thestandardformatofenquiriesandreplies;howtousethecommomexpressionsinenquiriesandreplies.ChapterChapter4Politenessbringsyoufortune.--------anoldChines
2、esayingDiscussthefollowingquestionsWhatisanenquiry？Whataretheproceduresinvolvedintheconclusionofadeal?3)Whatisanoffer?4)Whosendsanenquiry,buyerorseller,orboth?5)Whatisageneralenquiry,andwhataspecificenquiry?1StartingupDefinitionAnenquiryisthefirststepinbusiness,usuallymadebytheb
3、uyerswithoutengagement,askingforinformationontermsandconditionsofapotentialdeal,suchasquality,specification,price,shipment,etc,fortheintentionofbuyingorsellingcertainkindofcommodities.BasicProcedures intheConclusionofaBusinessDealEnquiryOfferCounterofferAcceptanceConclusionofthe
4、dealGeneral/specificenquiryGeneralenquiries:requestingpricelists,cataloguesorsamplesonly;Specificenquiries:includingrelevanttermsandconditionsforatradeincludingdescriptionoftheproduct,quotationandqualityrequirement,etc.Difference:Ageneralenquiryfocusesoninformationingeneralterms
5、,butspecificonesfocusonparticulartermsandconditionsonparticularitems.Example:generalenquiryDearSirs,WehavebeeninformedbyNatwest,LondonthatyouarealeadingmanufacturerofcottonclothesinyourcityandthatyouwishtoextendyourbusinesstotheBritishmarket.Weareanimporterofbeachsuitsandwehavee
6、ngagedinthisparticularlineofbusinessformorethanthirtyyears.Inordertoacquaintuswiththematerialandworkmanshipofyourproducts,weshallappreciateitifyouwillsendusyourcatalogues,asamplebookandyourlatestpricelist.Wetrustyouwillgivethisenquiryyourimmediateattentionandletushaveyourreplyat
7、anearlydate.Yoursfaithfully,PeterJohnsonSalesDirectorRequirementsinageneralenquiryExample:specificenquiryDearSirs,Thankyouforyourcatalogueandpricelist,whichwereceivedlastweek.Aftercheckingtherangeofproducts,wefindthatthePrintedShirtingwouldbethemostsuitableoneforus.Pleasequoteus
8、yourlowestpriceCIFHamburg,inclusiveofour3%commi
