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大小:13.00 MB
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时间:2020-06-15
《画册策划方案.ppt》由会员上传分享,免费在线阅读,更多相关内容在PPT专区-天天文库。
1、IDEASLEADFASHION北京米雅文化传播有限公司客户/LABEL:客户代表/CLLENT’SREPRESENTATIVE:产品/PRODUCT:职业装时尚季/SEASONS:2012年春夏装制作形式/MEDIA:平面拍摄策划及执行/AGENCY:北京米雅执行机构/PRODUCTION:摄影&设计部创意提供/CREATIVEDIRECTION:创意部策划/CONCEPT:策划部Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&
2、creativedirection.Copyright©2011.拍摄方案一:之简欧写意Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.风格简介简欧(JaneEuropeanstyle)关键词:优雅、和谐、舒适、浪漫,随着大众审美水平逐渐的提高,越来越多的人喜欢简洁、舒适着装风格。如今这种着装风格已不仅仅体现在生活中、更多的白领在日常工作中更加追求简约、精致的生活理
3、念,而这一理念也逐渐形成一种时尚氛围,这与整体国际流行趋势不谋而合。为此我们做了大量的资料收集,2011至2012年品牌发展的重点方向就是化繁为简。简欧的主题探索着多国文化对于传统服装的一贯理解,因此本次拍摄方案以JaneEuropeanstyle表现形式来演绎贵公司品牌文化。Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.模切凸起烫银特等纸Allrightsres
4、ervedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.压痕(凹线)特等纸(仿布料)Allrightsreservedforourconcept&creativedirection.Copyright©2011.服装的FABFAB:即:f:(feature属性也就是所谓的特点)、a(advantage作用)、b(benefit利益好处)Allrightsreservedforourconcept&
5、creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.SKC:单款、单色Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyr
6、ight©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.利用辅料通过后期表现品牌LOGOAllrightsreservedforourconcept&creativedirection.Copyright©2011.拍摄方案二:
7、之儒雅商务Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsreservedforourconcept&creativedirection.Copyright©2011.Allrightsre
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