家乐福与沃尔玛的比较.ppt

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1、DifferencesbetweenWal-martandCarrefourMembers:张舒凯李晓洁王露周云CorporateCultureCorporateculturecanbeaffectedbylocalculture,therefore,differentcompanyindifferentplaceshavedifferentcorporateculture.Inthisarticle,ourgroupmainlyanalyzestheculturedifferencesbetweenWal-martandCarrefour,whichrepresentAmeric

2、ancultureandFrenchculturerespectively.Page2BothCarrefourOurthreeKeyPointsWal-martHerecomesyourfooterPage4Wal-martWal-MartStores,Inc.wasfoundedonprinciplesdevelopedbySamWalton.Theseprinciplescarriedouteverydaybyhard-workingandfriendlyassociateshavecreatedauniquecorporateculturethatisthekeytoWal

3、-Mart'scompetitiveedge.ThebasicbeliefsguidingWal-MartStores,Inc.are:ThebasicbeliefsguidingWal-MartStores,Inc.are:RespectfortheIndividualServicetotheCustomerStriveforExcellencePage5RespectfortheIndividualEveryassociate'sopinionisrespected.Managersareconsidered"servantleaders"whohelpnewassociates

4、realizetheirpotentialthroughtraining,praiseandconstructivefeedback.An"opendoor"managementphilosophyencouragesassociatestoraisequestionsandconcernsinanopenatmosphere.ThisbeliefreflectoneofAmericancorevalue——individuality.ServicetotheCustomerThecustomeristheboss.Everythingpossibleisdonetomakeshop

5、pingatWal-MartandSAM'SCLUBafriendly,pleasantexperienc.The"Ten-FootAttitude"meansthatassociatesaretogreeteachpersontheysee.SamWalton,theWal-MartFounder,encouragedassociatestotakeapledgewithhim:"...Iwantyoutopromisethatwheneveryoucomewithin10feetofacustomer,youwilllookhimintheeye,greethimandaskhi

6、mifyoucanhelphim.The"SatisfactionGuaranteed"refundandexchangepolicyallowscustomerstobefullyconfidentofWal-MartandSAM'SCLUB'smerchandiseandquality.StriveforExcellenceWal-MartandSAM'SCLUBassociatesshareanexceptionalcommitmenttocustomersatisfaction.Atthestartofeachday,storeassociatesgatherfortheWa

7、l-MartorSAM'SCLUBcheerandreviewsalesfromthepreviousday,aswellasdiscusstheirdailygoals."TheSundownRule"requiresacontinualsenseofurgency,withquestionsaskedinthemorningansweredbeforetheendoftheday.SamWaltononcesaid,"AllAssociateswork