综合商务英语3 Unit 6 Advertising课件.ppt

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1、DefinitionTypesofAdvertisingHowtoAdvertise?CaseStudyonP.52QuestionsandDiscussion1111BackgroundCompanyHeadquartersReputationProblemCurrenttaskFocusAdvertisingQ1:What’sadvertisement?KEYWORDS:activityintroduceproductbusinessQ2:What’stheroleofadvertisement?KEYWORDS:nameadvantagesa

2、ttractpeople’sattentiontoQ3:Howmanykindsofadvertisementscanbedivided?KEYWORDS:commercialcharityQ4:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattentiontosocialproblemsenvironmenttrafficse

3、curity.1Talkaboutsomethinginyourdailylife,makeanadvertisementaboutit,andshowyouradvertisementtous.DiscussionLet’sreadsomefamousadvertisements,trytoguesstheproducts.1.Justdoit.只管去做。（耐克运动鞋）2.Thetasteisgreat.味道好极了。（雀巢咖啡）3.Fresh-upwithSeven-up.提神醒脑，喝七喜。（七喜）4.Adiamondlastsforever。钻

4、石恒久远，一颗永流传。（第比尔斯）5.Impossibleisnothing没有什么不可能。（阿迪达斯）1