英语：Unit1《Advertising》project课件(译林牛津版必修4).ppt

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1、高一英语Module4Unit1Project:developinganadcampaignHowdoyoubuildanadcampaign授课教师：刘淑英TrytofindoutthemainideaofeachparagraphreadingFindthemainideaofeachparagraph1.Thedefinitionofanadcampaign.2.Thetargetaudienceandhowtodeterminethetargetaudience.3.Whattheadcampaignsays.4.

2、Howtoreachthetargetaudience.1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?Acleargoalandtargetaudience.3.Whydoyouneedt

3、oresearchyouraudience?Becausetherightmessageneedstobecreatedforrightpeople.4.Whatshouldyouradvertisingcampaignbebasedon?Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.1.Anadcampaignmaydependon_____tobesuccessfulA.manydifferentpeopleandtarg

4、etaudienceB.theuseofmanydifferentkindsofmediaC.thefinaldecisionofthetargetaudienceandsuccessfulpeopleD.theimagesthatcommonpeoplecancreateB2.Thetargetaudienceofanadcampaignshouldbe_____.A.carefullydecidedbythepeoplewhostarttheadcampaignB.determinedbythehourstheyact

5、uallywatchTVeverydayC.peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.enjoytherightmessagecreatedbytherightpeopleB3.Whichofthefollowingadswillbethemostsuccessfulaccordingtothetext?A.TheonesthathavethemostaudiencewhowatchalotofTVeveryday.B.Those

6、thatmakegooduseofallkindsofmedia.C.Theoneswhicharecarefullyplannedandappealingtothetargetaudience.D.Thosethataredealingpublicwelfareissues.A4.Whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapublicadcampaign?A.Whoarethetargetaudienceoftheadcampaign?B

7、.HowmanypeoplewillwatchTVandlistentotheradioandgettoknowtheissue?C.Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly?D5.WhichofthefollowingstatementsisTRUEaccordingtothetext?A.Thereare

8、manydifferentwaystoreachthemessagetothetargetaudience.B.Itisquitenecessarytodeterminewhatmethodshouldbeusedtodeliverthemessage.C.Thetargetaudiencecandec